This week on The Travel Business Unpacked podcast, host Meredith Calloway is joined by Gifted Travel Network’s Chief Communications Officer, Sandy Saburn, to unpack how travel advisors can make the most of industry events. From deciding which events are worth the investment to building meaningful relationships on-site and following up in a way that drives revenue, Sandy shares her practical 3R framework: Research, Relationships, and Revenue.Together, Meredith and Sandy talk through how to approach conferences, expos, and industry gatherings with a clear plan before you go, while you’re there, and after you get home. They also discuss why host agency and consortia events should often be top priorities, how to avoid common mistakes advisors make at events, and how to turn what you learn into content, client conversations, and real business growth.If you’ve ever wondered how to stop attending industry events passively and start using them strategically, this episode is packed with practical insight to help you do exactly that.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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