20Product: On Running's CPO on How to Create Emotion Through Product | Why 99% of Products Fail and How to Create Cults Around Products | The Biggest Product Mistakes On Have Made & Lessons Learned with Gérald Marolf
episode
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
55 min
2 speakers
8 chapters
transcribed
Transcript
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Transcript generated automatically by AI and may contain errors.
Why do most great products fail to create emotion?
This is 20 Product with me, Harry Stebbings. Now, 20 Product is the monthly show where we sit down with the best CPOs in the world to uncover what it takes to build incredible products and product teams. Now, sometimes I use the show to satiate my own loves and passions, and I love on running.
What lessons did perfume teach about desire and product?
And so I jumped at the chance to have Gerald Maroff, CPO at On Running on the show. Gerald oversees the full range of On's shoes, apparel and accessories to make sure they deliver performance, comfort and style so incredible athletes like me can play at our top, top level.
What is the brutal reality of building physical versus digital products?
Before on, Gerald spent over a decade building consumer brands with collaborators like Microsoft and Ferrari. This was a phenomenal off-the-cuff discussion. I always want it to be the best show for you. So let me know what I can do to make it better. But before we dive into the show today, SecureFrame empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast-growing businesses including Nasdaq, AngelList, Doodle and Coda trust SecureFrame to expedite their compliance journey for global security and privacy standards such as SOC 2 and ISO 27001. CMMC, NIST standards, and more. Backed by top-tier investors and corporations like Google and Kleiner Perkins, the company is among Forbes' list of the top 100 startup employers for 2024, G2's best software awards for highest satisfaction products, and a recipient of the 2024 Cybersecurity Excellence Awards, something I definitely never got in school myself.
Learn more today at secureframe.com. Once SecureFrame locked it all down, HMC, they hand you the keys to scale it up.
Why is simple design considered overrated in product development?
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What mistakes have been made by listening too much to customers?
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How does Roger Federer's influence shape On Running's product strategy?
Gerald, I am such a fan of On. I think the product suite that you have today is one of my favorites. I was so keen to make this happen. So thank you so much for joining me today.
Thank you for having me, Harry. It's a pleasure to be here.
It's a bit of a weird start, but when did you realize you first loved the craft of product? And what does product and good product mean to you?
I think the idea of good product, at least for me, started with something slightly weird, which is perfume. Perfume for me was the unlock in terms of that. Why do you sell something that is just a smell and create a bottle and something around it that people actually crave for it?
What was the most controversial product launched by On Running?
What was it about that that you found captivating specifically?
Well, why do you buy a smell, right? It activates a lot in the human brain and it becomes part of you.
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Chapters
8 chapters
1
Why do most great products fail to create emotion?
0:00–0:18
2
What lessons did perfume teach about desire and product?
0:18–0:37
3
What is the brutal reality of building physical versus digital products?
0:37–1:45
4
Why is simple design considered overrated in product development?
1:45–2:47
5
What mistakes have been made by listening too much to customers?
2:47–3:19
6
How does Roger Federer's influence shape On Running's product strategy?
3:19–4:00
7
What was the most controversial product launched by On Running?
4:00–4:30
8
Are counterfeits beneficial or detrimental to fashion brands?
4:30–55:59
Speakers
2 identifiedMore from The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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