This week on the Uncharted Podcast, practice management super nerd, Stephanie Goss invited special guest Bill Schroeder to come discuss something all of our practices should be getting ready for - the big slow down. We know that some clinics still have clients coming out their ears while others are experiencing a very rapid slowing of appointment volume. So many of us have been focusing on hiring and retaining team members to support our case loads that we've put things like marketing, updating reminder protocols and website updates on the back burner. Bill Schroeder owns InTouch Practice Communications (www.InTouchVet.com), a full-service digital marketing agency built specifically for the veterinary community. As an entrepreneur, international speaker, veterinary thought leader, and digital marketing enthusiast who has leveraged his love of people and pets to help veterinary practices grow and thrive - Stephanie thought Bill would be the perfect guest to talk strategy with. Bill's team and their more than 8,000 client success stories are the basis for his speaking sessions and his drive to help practices learn how to actually implement these things in your practice. Bill serves on the Board of Directors for VetPartners, teaches within the MBA program at Purdue University, and can be found teaching from many of the veterinary conference stages around the world. Stephanie asked Bill to come discuss the three most important things every clinic should be doing right now to keep clients coming in the doors. Between outsourcing google ads and online reputation management, Stephanie and Bill give you realistic tips that you can put into practice today. Let's get into this episode... UPCOMING INFO/EVENTS Embark on the last journey to Greenville with us before we venture into uncharted waters! Uncharted Veterinary Conference: https://unchartedvet.com/uvc-april-2024/ In a world filled with noise—news, content, and promotions bombarding us from all directions—your business struggles to be heard above the clamor. Amid countless messages vying for attention, how can you ensure your message stands out? How can you craft a narrative that gives your brand a distinctive voice and resonates with your community without resorting to shouting? It's time to anchor down and rise above the sea of noise. Join us this April at the Uncharted Veterinary Conference, where prominent voices in veterinary medicine and beyond will converge to explore how veterinary brands can break through the surface. Prepare to learn, share insights, and make waves in your veterinary practice. Register now to be part of this transformative experience in April 2024 at Uncharted. If you can't join us in Greenville, consider checking out our new Leadership Essentials Certificate https://unchartedvet.com/certificates/ - you can access the program online OR in person. Our team may be coming soon to a city near you. Check out the program and all our upcoming dates on the website. https://unchartedvet.com/ontheroad Our Uncharted Leadership Essentials Certificate consists of seven fundamental building blocks, empowers leaders at any level to achieve excellence. This on-demand program offers 8 hours of CE, fostering the skills necessary to lead high-performing and collaborative teams. Exclusive access is granted to Uncharted members as part of their membership benefits, making it the opportune time to join our community! Uncharted Membership: https://unchartedvet.com/uvc-membership/ Upcoming events: unchartedvet.com/upcoming-events/ All Links: linktr.ee/UnchartedVet Do you have something that you would love to hear discussed on the podcast? If so, send us a message through the mailbag! Submit it here: unchartedvet.com/mailbag Upcoming events: unchartedvet.com/upcoming-events/

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