When you're running a veterinary practice, especially a mobile or specialty service, one challenge is almost guaranteed to show up at your front desk: price shoppers. In this episode of the Uncharted Veterinary Podcast, Dr. Andy Roark and Maria Pirita tackle the nuanced topic of how to train your client service representative (CSR) to handle pricing conversations with confidence, professionalism, and compassion. This episode is packed with practical coaching advice, actionable training steps, and a hearty reminder that your team shouldn't feel pressured to apologize for the cost of care. Whether you're a new practice owner or a seasoned leader, this episode breaks down what to say, what not to say, and how to support your CSR in delivering a clear, value-based message to every caller. Let’s explore the mindset and tools your team needs to turn awkward price questions into trust-building moments with potential clients.Find Your VetMed CommunityFeeling like you're carrying the weight of the practice on your shoulders? You’re not the only one. The Uncharted Veterinary Community is your go-to space to connect with smart, supportive professionals who understand the pressure. From real talk to practical tools, we’re here to help you build your skills and keep your spark. Ready to stop doing this solo? Start here: learn.unchartedvet.comThis One’s for the DoersIf your to-do list is never-ending and your brain is juggling 12 tabs at once, Get Sht Done* was made for you. This high-energy virtual workshop is all about taking action. You’ll get expert-led strategies, practical tools, and support from a community that gets what it’s like to lead from the trenches. Whether you're a manager, lead, or just someone who makes things happen, this session is your permission slip to refocus, reset, and move forward. Get the details: learn.unchartedvet.comUpcoming events: unchartedvet.com/upcoming-events/All Links: https://linktr.ee/UnchartedVetDo you have something that you would love Andy and Stephanie to discuss on the podcast? If so, send us a message through the mailbag! Submit it here: unchartedvet.com/mailbag

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related