The Unified Brand - Branding Podcast
Episodes
Building a Thriving Business With a Differentiated Brand Featuring Dr Wayne Wright
02 Nov 2023
Contributed by Lukas
Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at...
Brand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]
26 Oct 2023
Contributed by Lukas
Brand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your ...
Take a Stand With Your Brand With John Keating Of Dark Horse
19 Oct 2023
Contributed by Lukas
Is your brand playing it too safe?As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all t...
How to Build an Effective Brand Communication Strategy
12 Oct 2023
Contributed by Lukas
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglec...
Building A Kick Ass Brand That Stands Out From The Competition With Ernie Harker
05 Oct 2023
Contributed by Lukas
Is your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to...
Brand Positioning Examples - Define Your Brand Enemy
21 Sep 2023
Contributed by Lukas
Brand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best i...
Building a Talent Growth Strategy With Josh Fuller Founder of magic Digital
14 Sep 2023
Contributed by Lukas
Today we are joined by Josh Fuller founder and CEO of Matic Digital, a digital strategy and talent growth agency.-------------------------------------...
Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]
07 Sep 2023
Contributed by Lukas
Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your a...
How To Be Disruptive With Your Marketing With Jacob Baadsgaard
31 Aug 2023
Contributed by Lukas
Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising.An entrepreneur at heart, Jake is a relationship-first kinda guy tha...
Brand Purpose Strategy - 5 Big Brand Examples
24 Aug 2023
Contributed by Lukas
With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience an...
How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]
10 Aug 2023
Contributed by Lukas
Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about h...
How to Stand Out From The Crowd and Be Truly Unique With Freddie Öst from Snask
03 Aug 2023
Contributed by Lukas
You don’t have to be perfect and neither does your brand. It’s easy to think that for people to love your brand, everything you do has to be flaw...
Brand Development Strategy - [7 Steps to building an Iconic Brand]
27 Jul 2023
Contributed by Lukas
7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUn...
How To Accelerate Your Marketing and Build a Thriving Business With Brad Sugars CEO of ActionCoach
20 Jul 2023
Contributed by Lukas
Today we are joined by Brad Sugars bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career ...
Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience
13 Jul 2023
Contributed by Lukas
5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience? ...
Why People Buy and The Psychology Behind it With Melina Palmer
06 Jul 2023
Contributed by Lukas
Today we are joined by Melina Palmer globally celebrated keynote speaker and CEO of the brainy business helping great brands and the people within the...
Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition
29 Jun 2023
Contributed by Lukas
Brand Differentiation - 5 Examples of Brands That Stand Out From the CompetitionAs humans, we’re hardwired to notice any break from the norm. It’s...
Building a Stand Out Brand Experience With Ariadna Navarro
22 Jun 2023
Contributed by Lukas
Today we are joined by Ariadna Navarro Chief Growth Officer at VSA Partners, she helps brands like Google, Nike, and IBM to unlock growth potential by...
Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture
08 Jun 2023
Contributed by Lukas
Brand Culture Examples.It’s now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the he...
Building a Strong Business Mindset to Overcome The Beliefs Holding You Back With Sebastian Koellner Chief MindSetter at Money Freedom Mindset
01 Jun 2023
Contributed by Lukas
Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that...
Why company culture is important for your brand
25 May 2023
Contributed by Lukas
What is company culture?Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for...
Developing a Strong Brand Identity Using an Archetype Blend With Richard Gillingwater Founder of RADNB
18 May 2023
Contributed by Lukas
Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNBToday we are joined by Richard Gillingwater Fou...
Rebranding Failures - 6 of the biggest fails and what went wrong - Brand and Marketing Podcast
11 May 2023
Contributed by Lukas
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that h...
How Better Alignment Leads to Better Customer Experience With Chris Wallace From InnerView Group
04 May 2023
Contributed by Lukas
Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementab...
Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business
27 Apr 2023
Contributed by Lukas
Have you been thinking about rebranding your business, but are unsure on the process to take? Well in this episode, I break down the rebranding proces...
Great Brand Tagline Examples - [8 of the Best]
13 Apr 2023
Contributed by Lukas
Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this ep...
Why a Great Brand Story Has The Power To Change The World - With Seth Erikson
06 Apr 2023
Contributed by Lukas
Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate ...
Rebranding Your Business - 4 Mistakes to Avoid
30 Mar 2023
Contributed by Lukas
Rebranding your business isn't something you should rush into or take lightly. In this episode I go over the 4 biggest mistakes brands make when ...
The Role Positioning Plays in Attracting and Retaining High Quality Customers and Talent - With Andy Cunningham
23 Mar 2023
Contributed by Lukas
Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple ...
Brand Positioning Principles - 5 Concepts to Help Position Your Brand
16 Mar 2023
Contributed by Lukas
5 Brand positioning principles to help you carve out a space in your audiences mind.Effectively positioning your brand is something that takes conside...
How to Make Sure a Rebrand is Successful With Jim Heininger of the Rebranding Experts
09 Mar 2023
Contributed by Lukas
Today we are joined by Jim Heininger founder of the Rebranding Experts and brand strategist with 30 years of experience working with companies like P&...
How to Create a Great Tagline for Your Brand - [4 Important Steps]
02 Mar 2023
Contributed by Lukas
How to Create a Great Tagline for Your Brand 4 Important StepsCreating a great tagline for your brand is a great way to create memorability, different...
The Importance of Building a Human Brand With Stephen Houraghan from Brand Master Academy
23 Feb 2023
Contributed by Lukas
Today we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy.In this episode, Stephen ta...
Brand Vision Statement Examples - 5 Of the best and what makes them great
16 Feb 2023
Contributed by Lukas
5 Examples of brand vision statements and what makes them great. Creating a compelling vision for your brand no matter the size is a great way to moti...
The Power of Test Driven Marketing with Global Marketing Advisor Tim Parkin
09 Feb 2023
Contributed by Lukas
Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Millio...
5 Stages of Brand Recognition - How to create raving fans
02 Feb 2023
Contributed by Lukas
Does your brand feel invisible? Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on.So, h...
How to Create a High-performing Happy Culture With Laura Tejada from Skybounders
26 Jan 2023
Contributed by Lukas
Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance...
Brand Storytelling Tips To Skyrocket Your Audience Engagement
19 Jan 2023
Contributed by Lukas
Brand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your ...
What Your Brand Needs to do to Thrive in 2023 with Mark Drager
12 Jan 2023
Contributed by Lukas
Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things. In this episode, Mark talks...
Build an Effective Brand Communication Strategy [4 Crucial Principles]
15 Dec 2022
Contributed by Lukas
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglec...
How to Create a Relationship with Your Audience that Build Your Brand with Gabriella Beyer-King
08 Dec 2022
Contributed by Lukas
Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales f...
Brand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand]
01 Dec 2022
Contributed by Lukas
Brand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best i...
How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker (Repost)
24 Nov 2022
Contributed by Lukas
Is your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to...
Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]
17 Nov 2022
Contributed by Lukas
Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your a...
Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant (Repost)
10 Nov 2022
Contributed by Lukas
One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joine...
Brand Purpose Strategy - How to make your brand more human
03 Nov 2022
Contributed by Lukas
With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience an...
How to Create Brand Names That Stick With Alexandra Watkins
27 Oct 2022
Contributed by Lukas
How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Offic...
How to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand]
20 Oct 2022
Contributed by Lukas
Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about h...
How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan (Repost)
13 Oct 2022
Contributed by Lukas
We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversio...
Brand Development Strategy - [7 Steps to building an Iconic Brand]
29 Sep 2022
Contributed by Lukas
7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUn...
How to Find The Golden Thread in Your Communications With Anthony Tasgal
22 Sep 2022
Contributed by Lukas
Today we are joined by Anthony Tasgal a storytelling expert, trainer and brand strategist and author of the storytelling book, the inspiritorium, inci...
Brand Experience Strategy - 6 Ways to create a memorable brand experience
15 Sep 2022
Contributed by Lukas
6 Ways to create a memorable brand experienceIn this video, I go over 6 things you can do to improve your brand experience strategy to help your brand...
How to Use Storytelling to Build a Better Brand with Jamie Dixon
08 Sep 2022
Contributed by Lukas
You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to se...
Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience
25 Aug 2022
Contributed by Lukas
5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience? ...
How to Effectively Position Your Brand for Success With Ulli Applebaum
15 Aug 2022
Contributed by Lukas
Today we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand...
5 Examples of Brands That Effectively Differentiated From the Competition
04 Aug 2022
Contributed by Lukas
Brand Differentiation - 5 Examples of Brands That Stand Out From the CompetitionAs humans, we’re hardwired to notice any break from the norm. It’s...
How to Use Storytelling to Become a Better Leader and Build Your Brand with Jamie Dixon
20 Jul 2022
Contributed by Lukas
You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to se...
How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 2]
07 Jul 2022
Contributed by Lukas
Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0In 1996 on the verge of bankruptcy with dw...
How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 1]
30 Jun 2022
Contributed by Lukas
Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo In 1996 on the verge of bankruptcy with d...
How to Utilise Design to Make Your Brand Stand Out From The Crowd With Mark Christou from ROOK/NYC
17 Jun 2022
Contributed by Lukas
Does your brand’s packaging lack shelf appeal?No one brand is the same... and there is no other aspect of your brand that can show off your unique b...
Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture
09 Jun 2022
Contributed by Lukas
Do you want to know the foundation of building a strong brand?Your company’s culture.That said, a strong brand culture isn’t built overnight in so...
How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder
03 Jun 2022
Contributed by Lukas
How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel FounderToday we are joined by Chris Manderino a Purpose-Driven Entrepre...
Why Brand Culture Is Important For Your Brand
26 May 2022
Contributed by Lukas
Is your brand culture weak at heart?You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not...
Building Your Personal Brand Using Professional Reputation Management and AI With Bant Breen From Qnary
19 May 2022
Contributed by Lukas
In today's episode we are joined by Bant Breen Global Marketer, entrepreneur, AAF Advertising hall of fame achievement inductee and Founder &...
Rebranding Failures - 6 of the biggest fails and what went wrong!
12 May 2022
Contributed by Lukas
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that h...
How To make Your Brand More Human With Allie Martin from Fame and Fortune Brand Management
05 May 2022
Contributed by Lukas
Are you afraid to make yourself the face of your brand?Elon Musk, Jeff Bezos and Steve Jobs... They're shining beacons of personal brands as big...
Is brand activism right for your brand?
21 Apr 2022
Contributed by Lukas
Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead?It can feel like a huge (and potentiall...
How Purpose Can Transform Your Brand From Invisible to Irresistible With Tom Geary of School of Thought
08 Apr 2022
Contributed by Lukas
Is your brand feeling invisible?Well, it's that time of the week again... Today you're going to learn how to turn your brand from invisible...
Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business
31 Mar 2022
Contributed by Lukas
Are you thinking about rebranding your business, but you don’t know what steps you need to take?So what do you need to think about when it comes to ...
The Importance of Trademarking and Protecting Your Business Brand With Sanjay Raphael
24 Mar 2022
Contributed by Lukas
Are you worried your brand vulnerable to the competition, but you’re unsure how you can protect it?If you're looking to trademark your brand yo...
Learn the Secrets to Internal Branding and Gain an Innerview With Christopher Wallace
11 Mar 2022
Contributed by Lukas
Does everyone who interacts with your customers know how to tell best tell your brand's story to create a consistent customer experience? Today ...
How to create an epic brand tagline - Great Brand Tagline Examples - [8 of the Best]
03 Mar 2022
Contributed by Lukas
Do you want to inspire your audience and make it easier for them to remember your brand?In today’s episode, Chris will teach you the four secrets to...
4 Rebranding Mistakes to Avoid
10 Feb 2022
Contributed by Lukas
Rebranding your business isn't something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when th...
How to Use Brand Storytelling to Build Your Brand Like Dollar Shave Club
21 Jan 2022
Contributed by Lukas
Brand storytelling example - How Dollar Shave Club Grew Their Brand Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 y...
Learn the Secrets to Amplify Your Impact and Create a Fearless Brand Story With Madeline Reeves
13 Jan 2022
Contributed by Lukas
Has your brand lost the plot? In today's episode we are joined by Today we are joined by Madeline Reeves founder and CEO of Fearless Foundry a cr...
Brand Positioning Strategy - 5 Principles to Help Position Your Brand For Success
06 Jan 2022
Contributed by Lukas
Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laur...
How to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer
17 Dec 2021
Contributed by Lukas
Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helpin...
How to Create a Memorable Tagline for Your Brand
08 Dec 2021
Contributed by Lukas
Ever felt as if your audience doesn’t get what your brand is about?Well it could be that your tagline is more than a little underwhelming.So how do ...
How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker
02 Dec 2021
Contributed by Lukas
Is your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to...
Brand Vision Statement Examples [5 OF THE BEST + WHAT MAKES THEM GREAT]
25 Nov 2021
Contributed by Lukas
Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great ...
How to Design Great Packaging That Creates an Emotional Bond With Your Audience with Michael Keplinger
12 Nov 2021
Contributed by Lukas
Have you ever worried about standing out from the crowd? If the answer’s yes and you’re a product-based brand, then you’re also likely thinking ...
How to Define a Compelling Brand Vision like Tesla
20 Oct 2021
Contributed by Lukas
Create a compelling brand vision like Tesla that will empower you and your team and give your audience something to buy into and be part of.Creating a...
How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan
08 Oct 2021
Contributed by Lukas
We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversio...
How to Create Raving Fans - The 5 Stages of Brand Recognition
23 Sep 2021
Contributed by Lukas
What are the 5 stages of brand recognition and how can you use these to build your brand?In this episode, I look at the 5 important stages of brand re...
How to Influence the Perception of Your Brand With Chloe Dutschke of Incfile
14 Sep 2021
Contributed by Lukas
Do you want to steal a big secret from iconic brands and influence your audience's view of your business?Tell a good story.We have passed this ar...
Rebranding Case Study - Kia Rebrand
03 Sep 2021
Contributed by Lukas
What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand ...
Developing Conscious Leadership to Improve Your Business With Kelly Campbell
25 Aug 2021
Contributed by Lukas
If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strat...
How to tap Into Popular Culture to Build Your Brand
11 Aug 2021
Contributed by Lukas
What can you learn from Wandavision about branding, marketing and tapping into popular culture? Disney + Marvel's Wandavision is the flagship out...
Developing Your Personal Brand and Yourself With Rob Levinson and Emily Rubin
04 Aug 2021
Contributed by Lukas
Personal branding is something that i becoming more relevant than ever before, the increase in social platforms and the transparent world we live in t...
Where Did Nike Get Their Swoosh? Nike Logo History
22 Jul 2021
Contributed by Lukas
The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the...
Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant
15 Jul 2021
Contributed by Lukas
One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joine...
Rebranding Case Study - Twitter Rebrand 2021
30 Jun 2021
Contributed by Lukas
Rebranding Examples Series - Twitter rebrand 2021. Twitter's recent rebrand might not appeal to everyone but it has effectively defined who the...
Practical Integration of Intuitive Intelligence with Tracy Yates
18 Jun 2021
Contributed by Lukas
Most of us are familiar with the phrase 'trust your gut' but have you ever stopped to think what that means or why more often than not that ...
How Does Co Branding Work - 3 Great Examples
08 Jun 2021
Contributed by Lukas
3 of the best co-branding examples from recent times. Are you looking to reach a wider audience, gain more market share or extend your brand into a ...
Creating an unforgettable brand and a bullseye audience With Greg Monaco branding expert, and story coach
04 Jun 2021
Contributed by Lukas
Building a personal brand is something that can be confusing and frustrating especially if you don't use storytelling. In today’s episode we a...
What can Lady Gaga and Oreo teach you about co-branding?
26 May 2021
Contributed by Lukas
What can Lady Gaga and Oreo teach you about co-branding? Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by ...
How to Develop Your Personal Brand With Personal Branding Coach Ash Borland
13 May 2021
Contributed by Lukas
As a business owner today your brand is probably something you've put time into and thought about, but have you also considered the importance of...
Clarify and focus your strategy to accelerate your brand's success with Alex Sanfilipo
28 Apr 2021
Contributed by Lukas
Are you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention? In today...
Intrinsic Branding to Develop a brand with Soul With Emily Soccorsy & Justin Foster of Root + River
14 Apr 2021
Contributed by Lukas
Are you feeling disillusioned with your brand or disconnected from the reason you started it in the first place?Do you want to make a positive impact ...
How To Build Your Brand - [Part 2 - Define Your Brand]
07 Apr 2021
Contributed by Lukas
How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing bra...