The Unified Brand - Branding Podcast
Episodes
Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant
15 Jul 2021
Contributed by Lukas
One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joine...
Rebranding Case Study - Twitter Rebrand 2021
30 Jun 2021
Contributed by Lukas
Rebranding Examples Series - Twitter rebrand 2021. Twitter's recent rebrand might not appeal to everyone but it has effectively defined who the...
Practical Integration of Intuitive Intelligence with Tracy Yates
18 Jun 2021
Contributed by Lukas
Most of us are familiar with the phrase 'trust your gut' but have you ever stopped to think what that means or why more often than not that ...
How Does Co Branding Work - 3 Great Examples
08 Jun 2021
Contributed by Lukas
3 of the best co-branding examples from recent times. Are you looking to reach a wider audience, gain more market share or extend your brand into a ...
Creating an unforgettable brand and a bullseye audience With Greg Monaco branding expert, and story coach
04 Jun 2021
Contributed by Lukas
Building a personal brand is something that can be confusing and frustrating especially if you don't use storytelling. In today’s episode we a...
What can Lady Gaga and Oreo teach you about co-branding?
26 May 2021
Contributed by Lukas
What can Lady Gaga and Oreo teach you about co-branding? Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by ...
How to Develop Your Personal Brand With Personal Branding Coach Ash Borland
13 May 2021
Contributed by Lukas
As a business owner today your brand is probably something you've put time into and thought about, but have you also considered the importance of...
Clarify and focus your strategy to accelerate your brand's success with Alex Sanfilipo
28 Apr 2021
Contributed by Lukas
Are you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention? In today...
Intrinsic Branding to Develop a brand with Soul With Emily Soccorsy & Justin Foster of Root + River
14 Apr 2021
Contributed by Lukas
Are you feeling disillusioned with your brand or disconnected from the reason you started it in the first place?Do you want to make a positive impact ...
How To Build Your Brand - [Part 2 - Define Your Brand]
07 Apr 2021
Contributed by Lukas
How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing bra...
Implementing Empowering Systems to Improve Your Brand With Laura Woodward-Drake
31 Mar 2021
Contributed by Lukas
Are you struggling to keep up with everything you need to get done in your business? Do you find yourself wearing multiple hats? Or failing to improve...
How To Build Your Brand - [Part 1 - Define Your Brand]
17 Mar 2021
Contributed by Lukas
How to build your brand. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode wil...
Build a Brand That Resonates With Your Audience With Danielle Meadows-Stinett
11 Mar 2021
Contributed by Lukas
With the shift to more online communication your brand’s voice and the way you talk to your audience has never been more important. Well, In today&...
How to Leverage Smart Speakers and Wearables to Build Your Verbal Brand
04 Mar 2021
Contributed by Lukas
With the rise in smart speakers and wearables have you considered your brand's presence in this space? Well in this episode I go over (with exper...
How to Focus Your Digital Marketing Efforts to Gain More Leads and Conversions with Steve Mills
22 Feb 2021
Contributed by Lukas
With 2020 being the year that it was are you struggling to improve your digital marketing to gain more leads? Well, In today's episode we are jo...
4 Rebranding Strategies - Which is Right For your Business
11 Feb 2021
Contributed by Lukas
Are you unsure on the best route to take when it comes to rebranding your business? Or maybe you're confused about the extent that you need to re...
How to Develop an Authentic Brand Culture That Build Audience Trust With Rachel Cross
28 Jan 2021
Contributed by Lukas
Are you trying to build a brand that stands the test of time, that creates a positive impact in the world? Well, In today's episode we are joine...
Examples of Sonic Branding From Some of the World's Biggest Brands
20 Jan 2021
Contributed by Lukas
Are you starting to build out some video content and audio content for your business and are looking for some inspiration to help build out your audio...
Selling the Right Way with a Compelling Sales Story with Rob Austin the Sales Mechanic
15 Jan 2021
Contributed by Lukas
With 2020 being the year it was generating new leads and sales has been difficult. What if you could get better at finding those ideal customers and t...
How to Use Instagram Stories to Build Brand Awareness
07 Jan 2021
Contributed by Lukas
Are you looking to build your business using Instagram? I breakdown 5 ways you can use Instagram stories to build your brand, increase brand awareness...
Harnessing the Power of Creativity to Increase Profitability and Grow Your Brand with Nir Bashan Emmy-nominated entrepreneur and author of “The Creator Midset”
17 Dec 2020
Contributed by Lukas
With the fast paced adaptive business environment we find ourselves in today. Have you considered using creativity for your individual development and...
5 Indicators that it is time to think about rebranding your business
10 Dec 2020
Contributed by Lukas
5 Indicators that it is time to think about rebranding your business. This episode explains the 5 most common stages businesses consider rebranding an...
Business Growth Strategies and How to build your Brand Through Podcasting With Super Joe Pardo Founder of The Super Joe Pardo Show and the Independent Podcast Conference
30 Nov 2020
Contributed by Lukas
Being able to streamline your business implement strategies to do this is more important than ever before. In this episode, I talk to Super Joe Pardo ...
Why is Sonic Branding Important for Your Brand?
18 Nov 2020
Contributed by Lukas
What is sonic branding? Why it is crucial for your brand and how to get started. This episode explains what sonic branding is, gives examples of how i...
Business Strategy, Funding and Growth With Krishna Mohan, President of Genius Visionary Inc
12 Nov 2020
Contributed by Lukas
Scaling your business and finding the right source of funding to build your brand can seem like a daunting task, especially with no strategy in place....
5 Questions to Ask Before Rebranding Your Business
30 Oct 2020
Contributed by Lukas
Rebranding Your Business - 5 Things to think about before getting started. This episode explains 5 key things you need to ask yourself before rebrandi...
Post Purchase Marketing and Retail Innovation With Tomas Diaz, co-founder and CEO of Flexengage
22 Oct 2020
Contributed by Lukas
With the current shifting retail landscape. Have you considered loyalty begins the moment after purchase? Well, In today's episode we are joined ...
Creating a Verbal Brand With Chip Edwards, Voice Branding Expert From Create My Voice
15 Oct 2020
Contributed by Lukas
With the rise in voice assistant platforms, smart speakers and wearables. Have you thought about your brand's presence in this space? Well, In to...
4 Reasons a Brand Strategy Workshop can Help Build Your Brand
02 Oct 2020
Contributed by Lukas
Brand strategy workshop and the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it sh...
8 Important steps to build a brand strategy and grow your brand
24 Sep 2020
Contributed by Lukas
8 Important steps to build a brand strategy and grow your brand. This episode explains how to develop a cohesive brand strategy to help you stand out ...
What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]
16 Sep 2020
Contributed by Lukas
What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy ...
3 step messaging framework to position your customer as the hero
09 Sep 2020
Contributed by Lukas
3 step messaging framework to position your customer as the hero. This episode goes over a recent client meeting whereby they were reverting back to o...
How to create a successful brand that your audience loves
27 Aug 2020
Contributed by Lukas
How to create a successful brand that your audience loves - 7 key traits. This episode explains the seven key traits of successful brands and how you ...
Branding VS Marketing - What's the difference and how do they grow your business
19 Aug 2020
Contributed by Lukas
Branding vs Marketing, what's the difference and how do they grow your business. This episode explains what the differences are between branding ...
Why a strong brand is important for your business success
12 Aug 2020
Contributed by Lukas
Why a strong brand is important for your business success. This episode explains the role a strong brand has on your business success, the main traits...
Brand differentiation strategies to stand out from the competition
03 Aug 2020
Contributed by Lukas
Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to dif...
What is a brand audit and how to uncover the issues costing your brand
28 Jul 2020
Contributed by Lukas
What is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a bran...
Brand alignment and the process of building unified and aligned brands
21 Jul 2020
Contributed by Lukas
This episode explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are al...
4 Branding Elements That Will Help You Build a Strong and Aligned Brand
15 Jul 2020
Contributed by Lukas
The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to ...
How to increase brand awareness 6 ways to improve your brand's recall
07 Jul 2020
Contributed by Lukas
How to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognis...
How to create buyer Personas for your brand
30 Jun 2020
Contributed by Lukas
How to create buyer personas for your brand. This episode explains how to define your brand buyer personas so you can use them in your content marketi...
How to Define your target audience to give your brand the edge
24 Jun 2020
Contributed by Lukas
Defining your target audience to give your brand the edge. This episode explains how to define your target audience and wider brand audience segments ...
Brand messaging strategies to get you results
16 Jun 2020
Contributed by Lukas
Are you confused about your brand messaging or maybe your campaigns don't seem to be resonating with your audience? In this episode, I explain wh...
What are brand values and how you can define yours
10 Jun 2020
Contributed by Lukas
Have you ever wondered why your brand hasn't been amassing a tribe of dedicated loyal followers? In this episode, I'll explain why your bran...
What is a brand why is it important for your business growth?
03 Jun 2020
Contributed by Lukas
Are you unsure on what brand actually is, or maybe you just want to make sure that your brand is defined properly? Well in this podcast, I will go ove...
The Biggest Mistake Brands Make when Creating a Brand
28 May 2020
Contributed by Lukas
Are you failing to resonate and connect with your audience? Then you might be suffering from the biggest mistake we see most brands making. In this ep...
Introduction - The Unified Brand Podcast
28 May 2020
Contributed by Lukas
The Unified Brand, brand building and strategy podcast helps directors, founders, owners, marketers and entrepreneurs to unlock their brand's pot...
Maintaining Your Brand Through Uncertain Times
28 May 2020
Contributed by Lukas
Have you been feeling stuck or confused about how to maintain your brand during the Covid-19 crisis? Well in today’s episode i have 8 tips to help y...
What is Brand Purpose and Why is it Your Brand's Superpower
28 May 2020
Contributed by Lukas
Do you feel your brand doesn't resonate as well as it could do with your audience? Sometimes do you feel lost as to what your brand stands for or...