In this episode I meet celebrated healthy food inventor, entrepreneur and CEO, Anthony Fletcher, whose experience at Innocent Drinks followed by 8 years as the CEO of Graze snacks inspired his mission to remove the junk from junk food and reinvent the doughnut through his latest Willy Wonka creation, Urban Legend. He describes with great honesty and authenticity both the highlights and the tough moments of growing Graze to a $100m turnover business, facing major challenges along the way that threatened the fundamental business model. He talks about how it impacted him as a leader and how he had to change his ways of working with the team to reflect the maturation of the business. This is CEO-ship in its most raw form - fast-paced, straight-talking, no BS. Essential listening for startup CEOs and leaders transitioning from high growth to sustainable success. Grab a healthy doughnut and enjoy!Urban Legend:https://urban-legend.com/https://www.instagram.com/urbanlegendukGraze: https://www.graze.com/Innocent: https://www.innocentdrinks.co.uk/ The Unlock Moment is hosted by Dr Gary Crotaz, PhD — master interviewer, executive coach and author. Downloaded in over 140 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com Also discover his other podcasts, The Box of Keys and Unlock Your Leadership. Follow, subscribe and leave a review wherever you get your podcasts — and connect with Dr Gary on LinkedIn for more leadership insights. Part of The Unlock Moment podcast family.

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