Get Noticed! Send a text.Professor Karen Pine from the University of Hertfordshire wrote a book entitled "Mind What You Wear" in which she writes that specific clothing - including even superhero T-shirts - can make people more confident in all sorts of situations. Professor Pine explains 'that not only that we are what we wear, but that we become what we wear.’ And so it's important to pay attention to this part of the way to turn up for work; even if it is on zoom!Nick Hems is a UK based style consultant and shares what he would buy with GBP100, the colours we should all have in our wardrobe, and the importance of having clean shoes. We also make the point that different countries treat clothing in different ways as a tax deduction, but it is worth checking. In Australia a company can claim a deduction for the cost of buying and cleaning occupation-specific clothing, protective clothing and unique, distinctive uniforms. In America to claim a deduction for buying clothes, the clothes have to be mandatory for your job and unsuitable for everyday wear. In the UK for example, nurses and midwives can claim for replacing shoes, socks and underwear. So it can literally pay to have the uniforms cleaned regularly.Karen O'Brien, VP, Global Social Media, Brand and Engagement at Western Union sums up the conversation nicely, “As my career has progressed, I've found that dressing authentically has made me feel more confident and powerful. I naturally gravitate toward classic clothing and colors, but I invest in signature accessories that express my personality and femininity.”Contact Nick Hems at www.nickhemsstyle.co.uk, @iamnickhems on Instagram and FacebookIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showSubscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

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