Get Noticed! Send a text.Without a key document, I am going to lose the Weibo audience I have worked so hard to curate in China under my Beijing offices of EASTWEST Public Relations. So what happens when all the hard work of building the platforms for PR for your business are disrupted by incompetence as in my case, or by malicious forces as I suspect was being inflicted on Zoom. The Ponemon Institute’s 2019 Cost of a Data Breach report gives some staggering figures on the cost of data loss. It quantifies the latest stats around data breaches: Average cost of a data breach—$3.92 million Each lost record represents a cost of $150 Average time to identify and contain a breach—279 days The loss of consumer trust is the biggest contributor to breach costsSometimes these are attacks, but sometimes it is incompetence which means we can lose access to our own digital files central to business continuity. Luckily there are some services to help us to keep snapshots of our digital assets so that they can be posted back online without delay, or used in the case of litigation.Preservica, for example, is changing the way organizations around the world future-proof and access critical long-term digital information – enabling companies to confidently meet compliance and legal requirements and safeguard digital content of unique cultural and brand importance.Governments and education institutions have their own initiatives too, such as the UK Government Web Archive (UKGWA) hosted by MirrorWeb, and the Stanford University Library. [Nb. I mention the WaybackMachine which is still listed and I have used in the past but today doesn't appear to be loading and so I am not linking it here.]The point is that keeping records is important for your brand story and your reputation management, especially in the case of litigation. Create and keep safe all that you do both online and offline.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, TheSupport the showSubscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

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