The Value Pricing Podcast

How to Use AI for Strategic Planning & Business Advisory Services

16 Mar 2026

Contributed by Lukas

Is AI about to change the future of business advisory for accountants? In this episode, we explore how tools like ChatGPT can help you deliver strate...

The Accountant's Guide to a Website That Sells

02 Mar 2026

Contributed by Lukas

Is your website actually bringing you clients — or just taking up space? In this episode, we unpack the 10 essential elements of a high-performing ...

How to Use AI to Create Smarter Pricing Package, Strategies and Systems

16 Feb 2026

Contributed by Lukas

Is your pricing ready for the AI revolution? In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creat...

Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants

02 Feb 2026

Contributed by Lukas

Struggling to get traction with your social media?What if your posts could actually work for you—bringing in the right leads, building trust, and bo...

How to Automate More of Your Firm with Agent Mode in ChatGPT

19 Jan 2026

Contributed by Lukas

What if ChatGPT could do the work, not just talk about it?In this episode, we explore Agent Mode and how it automates real tasks inside your firm.From...

5 Prompting Upgrades You Need for GPT-5 and Agent Mode

05 Jan 2026

Contributed by Lukas

GPT-5 has changed the rules—are your prompts keeping up?Discover five practical prompting upgrades that dramatically improve results with GPT-5 and ...

New to ChatGPT? Start Here (Features, Tips & Everyday Use Cases)

24 Nov 2025

Contributed by Lukas

Are you still using Google for everything? It’s time to meet your real digital assistant. In this episode, we explore how to use ChatGPT in everyda...

Why You Can’t Analyse Client Data (Unless You Do THIS)

10 Nov 2025

Contributed by Lukas

Can you safely analyse client data with ChatGPT? Only if you do THIS one critical thing.  We reveal a powerful use case for financial analysis—do...

Referrals Made Easy for Bookkeepers and Accountants with ChatGPT

27 Oct 2025

Contributed by Lukas

What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-q...

The Bookkeeping Practice BluePrint

13 Oct 2025

Contributed by Lukas

Are you running a thriving practice, or just busy and broken? Jeannie Savage reveals how she doubled her profits in just one year. Discover the Book...

Stop Guessing with ChatGPT: Use Prompts That Actually Work

29 Sep 2025

Contributed by Lukas

Are you still guessing with ChatGPT prompts?  Discover how prompt templates can save you time, deliver better results, and transform the way you wor...

Build a Magnetic Personal Brand with ChatGPT

15 Sep 2025

Contributed by Lukas

What makes some accountants magnetic while others blend in?  This podcast dives into the power of personal branding.  You’ll discover how authen...

Use ChatGPT Projects Like A Pro: Organise, Save Time & Get Better Results

01 Sep 2025

Contributed by Lukas

Are you drowning in endless ChatGPT chats and files?  Discover how Projects can transform chaos into clarity. In this episode, we break down step b...

ChatGPT vs Claude - Deep Research, Integrations and Staying Safe

18 Aug 2025

Contributed by Lukas

Are you making the most of the latest AI tools for your business? In this episode, we put ChatGPT and Claude head-to-head, testing their brand-new de...

How Accounting Firm Owners Can Generate Passive Income with Skool

04 Aug 2025

Contributed by Lukas

Want to turn your expertise into passive income? Tired of trading hours for fees in your accounting firm? In this episode, discover how to build rec...

From Prospect to Proposal - Building an Automated Lead Nurturing System

21 Jul 2025

Contributed by Lukas

Ready to turn prospects into paying clients—on autopilot? What if your lead generation, nurturing, and booking system could run while you sleep? I...

Automate Your Accounting Workflow with Custom GPTs

07 Jul 2025

Contributed by Lukas

Have you tried ChatGPT but not yet explored the power of Custom GPTs? This episode unlocks how accountants can use them to automate tasks, save hours...

ChatGPT for Accountants: Essential AI Prompts to Boost Productivity

23 Jun 2025

Contributed by Lukas

Want to save hours each week and boost your productivity instantly? We will dive into essential AI prompts every accountant should have in their tool...

AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!

09 Jun 2025

Contributed by Lukas

Can AI really create better images than a designer—and spell your text right too?Discover the latest game-changing image tool inside ChatGPT and how...

Essential AI Prompts to Boost Productivity

26 May 2025

Contributed by Lukas

Want to reclaim 5+ hours a week and boost your team’s productivity with AI? In this episode, Mark shares the essential prompt templates that I use ...

How to Choose the Right Niche for Your Accounting Firm (Using ChatGPT)

12 May 2025

Contributed by Lukas

Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock yo...

Mastering Financial Data Analysis with ChatGPT

28 Apr 2025

Contributed by Lukas

Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and...

Your Perfect Marketing Tech-Stack; A System That Works While You Sleep

14 Apr 2025

Contributed by Lukas

Are you spending too much time on marketing without seeing the results you want?  In this episode, we uncover the perfect marketing tech-stack that ...

AI-Driven Pricing Systems: The Future of Value Pricing for Accountants

31 Mar 2025

Contributed by Lukas

Is AI about to transform how you price your services? In this episode of the Value Pricing Podcast, I will explain why value pricing is more importan...

ChatGPT vs Claude: Canvas, Projects and Artifacts Explained

17 Mar 2025

Contributed by Lukas

ChatGPT vs Claude: Which One Wins?  Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best ...

Make 2025 Your Best Year Yet - Set Goals and Create a Roadmap to Success

03 Mar 2025

Contributed by Lukas

Ready to finally stick to your goals this year?Tired of setting big resolutions only to abandon them by March? In this episode, we’re breaking down...

The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead

17 Feb 2025

Contributed by Lukas

Are you ready to take your accounting firm to the next level in 2025?  The world is changing fast—AI is transforming the industry, pricing mistake...

AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms

03 Feb 2025

Contributed by Lukas

Are you using AI strategically, or just scratching the surface?  In this episode, we reveal how to train AI to deeply understand your business—so ...

10x More Content - How to Repurpose One Post Into Endless Formats

20 Jan 2025

Contributed by Lukas

Struggling to keep up with the demands of content marketing?  Imagine creating 10x the content with half the effort!  In this podcast, we uncover ...

How to go From Aspiring Author to Best-Selling Book

30 Dec 2024

Contributed by Lukas

Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as...

How to become a QuickBooks Online ProAdvisor

16 Dec 2024

Contributed by Lukas

Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey? Join us as we dive deep with Marg...

Are You a Nosey Parker? With Will Kintish

02 Dec 2024

Contributed by Lukas

Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking ex...

Unlock AI-Powered Efficiency for Your Accounting Firm in Just 60 Minutes!

18 Nov 2024

Contributed by Lukas

Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates! In this episode, we dive into what prompt ...

Are You Leveraging Client Feedback to Its Full Potential?

04 Nov 2024

Contributed by Lukas

Are you maximising the power of client feedback in your business? In this episode, we cover the essentials of building feedback systems that drive re...

Transform Your Life and Business

21 Oct 2024

Contributed by Lukas

Do you ever feel like you're constantly busy but never really getting ahead? It’s a common struggle, but it doesn’t have to be your reality....

Simplify Your Social Media Strategy with AI

07 Oct 2024

Contributed by Lukas

Are you struggling to keep up with the demands of creating engaging social media content?  Or maybe you’re looking to streamline your strategy to m...

Transform Your Cash Collection: Mastering Business Finances for Accounting Firms and Clients

23 Sep 2024

Contributed by Lukas

Are you struggling with cash collection in your accounting firm or with your clients? In the latest podcast episode, we explore how to accelerate cas...

Creating Irresistible Lead Magnets with AI

09 Sep 2024

Contributed by Lukas

Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified le...

AI in Action: Enhancing Value Pricing Strategies

26 Aug 2024

Contributed by Lukas

Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if ...

Top Hacks for Copywriting with ChatGPT

12 Aug 2024

Contributed by Lukas

Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that wi...

The Power of Automation and Systems for Your Business

29 Jul 2024

Contributed by Lukas

Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the en...

This One Simple Change Means You'll Hit All Your Business Targets

15 Jul 2024

Contributed by Lukas

Are your business targets truly driving success?Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, ...

Differentiate Your Firm by Offering Advisory Services

04 Jul 2024

Contributed by Lukas

Ready to discover the secrets of business advisory success? Learn why understanding numbers is crucial for business growth and discover the ideal cli...

Choosing the Best AI for Accounting

21 Jun 2024

Contributed by Lukas

Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and...

Grow Your Accounting Firm FAST with ChatGPT

06 Jun 2024

Contributed by Lukas

Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week.Unlock secrets to bette...

Paid! How to be Richly Rewarded for the Value You Deliver

23 May 2024

Contributed by Lukas

Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as ...

The Secret Behind Custom GPTs

09 May 2024

Contributed by Lukas

Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don&ap...

From £100k to £1.2M - The Next Chapter of a Remarkable Accounting Journey with Neil Criddle

25 Apr 2024

Contributed by Lukas

Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years?Join us as Neil shares his journey from starting wit...

Simplifying Your Email Strategies With ChatGPT

11 Apr 2024

Contributed by Lukas

Spending countless hours on email campaigns without seeing the results you desire?This episode is your gateway to mastering email campaigns with ChatG...

Master Prompt Engineering in 6 Levels to Transform Accounting

29 Mar 2024

Contributed by Lukas

In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ...

Create a Winning Website with ChatGPT

15 Mar 2024

Contributed by Lukas

Looking to enhance your website with ChatGPT?This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your sit...

Future Proof your Accounting Firm with AI

01 Mar 2024

Contributed by Lukas

Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting?Well, you can fin...

How I Deal with Overwhelm

16 Feb 2024

Contributed by Lukas

Feeling swamped and unable to focus?The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into s...

How Successful Accountants and Bookkeepers Think

02 Feb 2024

Contributed by Lukas

Want to shift a struggling practice into a thriving business?Hear about the story that changed everything…Discover the mindset that separates succes...

Which Pricing Model to Use for Different Services

19 Jan 2024

Contributed by Lukas

Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model?In this podcast we will be exploring th...

What Does Your Ideal Customer Want?

05 Jan 2024

Contributed by Lukas

Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?Discover key strategies to pinpoint and understan...

How to Get Out of Debt Fast

22 Dec 2023

Contributed by Lukas

Debt: a word that often triggers anxiety and uncertainty.How does it make you feel? Overwhelmed? Guilty? Stressed?Want to hear Mark’s story of ov...

How to Avoid Your Services Being Seen as a Commodity

08 Dec 2023

Contributed by Lukas

Is your accounting practice stuck in the commodity trap, competing solely on price?Discover the path to breaking free from this pricing dilemma in our...

A System for Communicating Your Value

24 Nov 2023

Contributed by Lukas

Are you tired of hearing 'That's expensive' when presenting your fees to clients?Are you ready to transform how clients perceive the va...

How to Build Your Pricing Confidence

10 Nov 2023

Contributed by Lukas

Ever wondered what it takes to supercharge your pricing strategy?Join us for an exciting podcast episode where we explore the secrets to unshakable pr...

How to Find the Time to Get Stuff Done

26 Oct 2023

Contributed by Lukas

Are you ready to conquer that never-ending to-do list?In this podcast, Mark will share valuable insights and strategies to enhance your productivity, ...

Strategies for Communicating Your Value

12 Oct 2023

Contributed by Lukas

Ready to unlock the secrets of communication?In this episode, we're diving deep into a crucial topic: how to effectively communicate value in con...

Designing a Business for Success

28 Sep 2023

Contributed by Lukas

Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement?What if I told you that dream was absolut...

How to Increase Profits and Cash with Recurring Revenue

14 Sep 2023

Contributed by Lukas

Are you curious about turning your business into a subscription goldmine?Discover the untapped potential of recurring revenue.Learn how to transform y...

5 Ways to Use Facebook to Win Clients

31 Aug 2023

Contributed by Lukas

Are you ready to level up your business? Discover how social media acts like networking on steroids, transforming your client outreach far beyond the...

When to Use Hourly Rates, Fixed Fees and Value Pricing

17 Aug 2023

Contributed by Lukas

Ever wondered about the different pricing strategies in the world of accounting and bookkeeping? Are you curious to know how these approaches could i...

The Top 3 Marketing Strategies for Accounting Firms

03 Aug 2023

Contributed by Lukas

Are you an accounting professional struggling to grow your business?Discover the secrets to success in this exclusive podcast episode!You can find out...

If I Started Again ...

20 Jul 2023

Contributed by Lukas

Do you ever wonder what it takes to build a thriving accounting firm?Are you looking to skyrocket your business and maximize profitability?You can dis...

How to Win New Clients with Referrals

06 Jul 2023

Contributed by Lukas

Do you want to grow your accounting firm?Do you ever wonder how you can you turn referrals into valuable clients and maximize your time and efforts?Do...

How to Win New Clients with a Social Media Strategy

22 Jun 2023

Contributed by Lukas

Are you tired of traditional networking methods and looking for a quick way to attract new clients? Imagine networking on steroids, where you can con...

The TurnKey Business Plan for Accounting Professionals - with Roger Knecht

09 Jun 2023

Contributed by Lukas

Do you ever feel like you're juggling too many tasks in your accounting firm? Are you constantly searching for ways to streamline your services,...

How to Write So You Move People to Say Yes

25 May 2023

Contributed by Lukas

The art of persuasive writing is a vital skill in the world of business.Whether you're writing emails, proposals, social media posts, or evenpodc...

How to Identify and Tackle Scope Creep

11 May 2023

Contributed by Lukas

On average, accounting and bookkeeping firms that bill based on the hour are losing 8% of their profit by writing time off. When you look at the bill...

ChatGPT: 5 Practical Uses for Accountants and Bookkeepers

27 Apr 2023

Contributed by Lukas

ChatGPT is taking the world by storm (and for good reason). This AI marvel is revolutionising the way we work.It’s scarily good… it might make yo...

Fractional CFO - The Service to Freedom and Consistent Repeatable Income, with Tatiana Tsoir

13 Apr 2023

Contributed by Lukas

You may have heard the term ‘Virtual CFO’ or even the term ‘Fractional CFO’, but what does it mean? And what does a Fractional CFO do? And h...

How this bookkeeper TRIPLED her revenue in just 6 months! An Interview with Melanie Jury

30 Mar 2023

Contributed by Lukas

I recently got the chance to meet up and interview one of my academy members Melanie Jury.Melanie has only been in the academy for a few months, and i...

How to Handle Price Objections

17 Mar 2023

Contributed by Lukas

Have you ever heard that dreaded phrase:“That’s too expensive!”When clients say that to you, it makes you instantly want to start throwing disco...

How to Win More Work by Being Seen as the Expert

03 Mar 2023

Contributed by Lukas

Here is a common myth about having a niche:“If I focus on just one niche I will have less clients to choose from”.So many people think this, it se...

How to Know When Your Prices Are Correct

17 Feb 2023

Contributed by Lukas

Getting the right price is so infuriatingly difficult. And the bad news is… your current prices are most likely WRONG!People always ask me “So, ho...

Facing Into Challenging Economic Headwinds with Des O'Neill

03 Feb 2023

Contributed by Lukas

2022 was the year that was billed to be an economic boom for the UK which was allegedly going to be comparable to the post WW2 boom. The post COVID bo...

How to Set Out Your Fixed Price Agreement

20 Jan 2023

Contributed by Lukas

I hear problems like this all the time…“The client hasn’t done what they promised!”“The client has asked for me to do more work that I didn’...

How to Be Comfortable Charging Higher Prices

06 Jan 2023

Contributed by Lukas

In life, ‘you get what you pay for’. Everyone knows this. Whether you are paying your cleaner, having your boiler replaced, or going on a vacati...

How to Move Your Accounting Firm to Subscription - with Ron Baker

23 Dec 2022

Contributed by Lukas

Netflix really got it right when they opted for a subscription-based business. The great thing about subscription is you get a monthly recurring reve...

How A Fixed Price Approach Can Win You More Clients

09 Dec 2022

Contributed by Lukas

Have you ever been sat in the back of a taxicab watching the meter in the front slowly tick up and up?Do you ever wonder if the driver chose the ‘sc...

How to Win New Clients with Content Marketing

25 Nov 2022

Contributed by Lukas

If you get an email in your inbox tomorrow inviting you to spend $200 on a webinar from John Smith on business success strategies, are you going to si...

How to Structure the Value Conversation

11 Nov 2022

Contributed by Lukas

‘That all sounds great! So, what’s it going to cost?’PANIC! Whenever I heard this question, I used to go into panic mode – I’d freeze up, I...

How to Create a Great Pricing Strategy (and avoid a bad one)

28 Oct 2022

Contributed by Lukas

Do you have a clear pricing strategy? If the answer is yes, AWESOME, you can skip this episode – you are clearly high above the majority of account...

How to Quantify the Value to Your Clients

14 Oct 2022

Contributed by Lukas

Value is a slippery fish. It’s hard to get hold of. It’s hard to grasp.That is… until you can put a number to it. Once you can put a number to...

Calculating a Pricing Formula Using Regression Analysis

30 Sep 2022

Contributed by Lukas

You may have heard me say there is no magic formula for value pricing.That’s true. There isn’t.Value pricing is without a doubt the best way to pr...

Your System for Onboarding New Clients

16 Sep 2022

Contributed by Lukas

First impressions matter!  For business owners, finding a great accounting professional is hard. There’s so much choice, and it can be difficult t...

How to Create Effective Packages That Sell

02 Sep 2022

Contributed by Lukas

Ever been to McDonald’s? Ever bought a ‘Happy Meal’ for your kids?It’s the perfect package meal – they get some chicken nuggets, chips, mayb...

How to Find Out What Your Clients Value

19 Aug 2022

Contributed by Lukas

Value pricing is the superior way of pricing your services, hands down. But…“How do I come up with a value-based price when I don’t know what my...

How to Develop a Niche and Win Better Clients

05 Aug 2022

Contributed by Lukas

You may think that by narrowing your area of expertise you will drive away a lot of clients.Well actually – that’s true.But you will be driving aw...

How to Get Your Clients to Value What You Do For Them

22 Jul 2022

Contributed by Lukas

Do you ever find people tell you, “that’s expensive!” when you reveal your price?One of the biggest reasons for this is they simply don’t und...

How to Re-Price Your Existing Clients

08 Jul 2022

Contributed by Lukas

Increasing the prices of your existing customers is the quickest way to increase your profits.And it’s easier than spending money, time and effort b...

How to Build Scope Into the Price So You Never Make a Loss

24 Jun 2022

Contributed by Lukas

So, you’ve moved away from hourly rates and you’ve given a fixed price up front – great! But then your workload unexpectedly increases because:...

How to Price Clean Up Work

10 Jun 2022

Contributed by Lukas

Clean-up work is a bit of a pain in the ass to price.I once had someone bring all their receipts to me in a McDonald’s Big Mac box (and there was sa...

How to Calculate a Price

27 May 2022

Contributed by Lukas

Billing a client based on how long a job takes is easy – it’s the way we’ve traditionally priced in the profession… …that doesn’t make it...

How to Price Simple Tasks That Are Often Done For Free

13 May 2022

Contributed by Lukas

Are there services that you do completely free of charge for your clients?Do you charge for Mortgage Reference Letters? Do you charge for Dormant Comp...

The Questions to Ask to Determine Value

29 Apr 2022

Contributed by Lukas

Value Pricing is based on providing the client with the highest possible value, and then charging based on that value.The problem is, everyone values ...