Chapter 1: What is the main topic discussed in this episode?
Welcome to The Verge Cast, the flagship podcast of whoop-doops. I'm your friend David Pierce, and I am sitting here redoing my brick for the first time in forever.
Chapter 2: How has the clip economy changed our social media experience?
So I have this brick that I bought forever ago, and it's basically just this little gray rectangle that you tap your phone against to make your phone less bad. You can set it so that it turns off all your social media apps, whatever you want. I had a really good run going of not having... threads and blue sky and Twitter and YouTube and TikTok and everything else on my phone.
Chapter 3: What are the mechanics behind clipping platforms?
And then they all came back onto my phone. So the brick is what is saving me from it.
Chapter 4: Why do some clips appear organic on social media?
Basically now from the beginning of the workday until after my kids go to bed, my phone tries to stay bricked. And this thing mostly lives right behind me, but sometimes has to go upstairs with me because sometimes they need to unbrick and I'm too lazy and it might be defeating the purpose, but we're trying. Anyway, we're going to do two things on the show today.
First, we're going to talk to Miyasato about her story on the clip economy and the ways in which clips from shows and podcasts and everything have become a content form unto themselves. Then V-Song is going to come on and talk about this device that I'm wearing right now, the Fitbit Air, which she and I have both been testing and have lots of thoughts about.
We also have a really fun hotline question about smart glasses. Lots to get to. Going to be a really great episode. But I'm going to go unbreak my phone and watch TikTok for like 40 to 60 minutes, and then we'll be right back. This is The Verge Cast. See you in a sec. Support for the show comes from Retool.
Chapter 5: What are the implications of the industrialization of clips?
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Prompt something like, build me a revenue dashboard on our Salesforce data. And Retool actually builds it on your company's data in your cloud with enterprise security built in. Go to retool.com slash Vergecast. We all need to retool how we build software. Support for this show comes from Klaviyo. Imagine hiring two brilliant employees.
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Chapter 6: How does the Fitbit Air differentiate itself from other fitness trackers?
Mia, welcome back to the show. Hi, David.
Chapter 7: What innovative features does the Fitbit Air offer?
So you are occasionally tasked with figuring out why things on our feeds are on our feeds. Would you say that's a reasonable facsimile of your beat?
Yes. It's like, what is behind the feed? Who are the people putting the stuff on your feed?
And in this case, you uncovered somewhere between like an industrial complex and a sort of broad conspiracy theory about clips, which just rule the Internet now.
Yeah. Yeah. And it came from the fact that like I am I hear myself talking to people about stuff I saw online. And it's like, did you see the clip of that thing? Or, oh, I saw the clip of it. Or I didn't watch a video, but I did watch the clips.
Chapter 8: How does AI play a role in the Fitbit Air's functionality?
And I was like, what the what the hell are clips? What is going on?
So, OK, this is actually where I want to start, because the idea of clips as a thing is not at all a new phenomenon. Right. The idea of I have a long thing. I'm going to take a shorter version of that thing and post it on the Internet is like Internet 101. People have been doing this since time immemorial. People like YouTube grew up on clips of SNL. Right.
Like this is just a thing everybody has done. But it does feel like something has changed about the way that clips work or maybe maybe just the percentage of them that appear on people's feeds. Like what is this sort of change in the way that clips exist on the Internet that you've observed even really in the last like months?
I think the change is that clips have become industrialized. It is now like a whole, not just ecosystem, but, you know, a business strategy.
And in some cases, the reason a business exists, and I think that is what has been really surprising, is that this thing that we're all used to consuming online suddenly has tons of businesses spun up around it and people who say they at least make their living online.
Companies that say they're bringing in millions of dollars monthly from brands hiring them to fill the Internet with short videos. And so that feels really like the shift. And it's really interesting because I think, you know, this has been something that has been maybe happening covertly for a while. But just in the last six months or so, people are kind of getting excited.
Yeah, I do think a real fascinating trend on the Internet right now is all of the things that people thought were in some way organic turn out to be incredibly not organic.
Totally. To me, it was like the 2016 election was the first sort of really sort of globally eye opening moment of this of like, oh, all these people posting their political beliefs in one way or another. This is actually vastly more organized and vastly more bought and paid for than you realize.
And it feels like that observation has just sort of pierced every little tiny bit of the Internet over the last decade. But when it comes to clips, maybe the easiest way to explain it is like, let's just run down an example of this. So we make a podcast. It's called The Verge Cast. People may have heard of it. I don't know. It's very good. I like it a lot.
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