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Chapter 1: What is the main topic discussed in this episode?
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I did everything I could to not go to Mumford & Sons, and I ended up at fucking Mumford & Sons.
Oh, boy. I hate doing cold opens for podcasts, but can we please just do that? Hello and welcome to The Verge Cast, the flagship podcast of PMX, a thing I suppose we have to talk about today.
Chapter 2: What are the main challenges facing Meta and its products?
I'm your friend David Pierce, joining me from an increasingly fancy place, Neil Patel. Hey, buddy.
What's up? How's it going?
Every time I see you, you seem to have moved up like one tax bracket in terms of where you're staying in the world. Where are you right now? What's going on?
I'm in Cannes in the south of France. Oh, you've moved up several tax brackets. I'm in what can only be described as an apartment at the Carlton Hotel. It is very lovely here.
Chapter 3: How is gambling becoming a part of Meta's engagement strategy?
It is very hot. There's a heat wave all throughout Europe and all throughout France. And I didn't know this, but apparently there's been a culture war in France over air conditioning for like years and years and years. Like it is like a left-right partisan issue.
Oh, wow.
And that has just come to an end with this heat wave.
Yeah.
as far as I can tell, because everyone from New York is at Cannes to talk about advertising.
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Chapter 4: What impact will RAMageddon have on the gadget market?
And all the big tech platforms are here. It's basically America. I'm just in America, but everyone's drinking smaller, more potent cups of coffee. And then the air conditioning everywhere is just cranked to the max.
It's wild. For everyone listening to this and not watching, I want you to imagine Nilay in linen pants, oversized sunglasses, and a shirt that is unbuttoned just like one button further than you would think Nilay would have his shirt unbuttoned.
Oh, I went two, buddy. Don't, I went two.
Two buttons, okay. We're letting it fly.
Chapter 5: What are the implications of recent price increases by Apple?
Just one button at the bottom hanging on for dear life. That's all we got here.
The other thing to know is that we're on wildly different clocks. So David sounds tired because I believe it's 8.30 in the morning for you. It is in fact 8.30 in the morning. I sound tired because I was out until two in the morning. Just all the tech companies are here throwing just the most elaborate parties.
So the first night, Tuesday night, your choice was, did you want to see Ray, the artist Ray, or did you want to see Ludacris? And then there was like, I saw Janelle Monáe gave a concert at a mansion for 100 people. It's just like, all this is crazy.
Wait, Ray versus Ludacris is like the most perfect generational split of who would go to which party?
I went to Ray. Oh, okay. I saw Ludacris do his corporate gig for AWS at CES and I was like, I've had this experience. Like, I have seen a bunch of excited polo shirts. You know? I don't need to do it. So I went and saw Ray and then last night it was Tiesto and Mumford & Sons. And I stood in line for Tiesto and it was really long.
I was even in like the good line, the priority line that everyone wanted to go to Tiesto.
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Chapter 6: What is the significance of the movie Artificial in the current tech landscape?
And I went to, I saw DJ D-Nice at the TikTok party. Amazing. Shout out to Patreon, my friends at Patreon for getting me into that one. And then I left and I got a text that was like, we're at Mumford & Sons. And I was like, oh crap. And I went to Mumford & Sons. I'm proud of you. It really, it really happened. All this is happening within like feet of each other.
This is like, this reminds me of the experience of like when you're, you're too old to do any of this stuff, but you like go to a bachelor party and so you're like, all right, for 48 hours, I'm going to be 23 again. Like,
The weird thing is like the amount of money in Cannes. Like this is an advertising festival.
Chapter 7: What are the latest developments in AI data regulation?
Theoretically, it is an advertising awards festival where they award the most creative advertising made around the world all year. That is gone. I didn't see one piece of creative this whole week. I saw tech companies talking about platforms and data and scale and targeting. I saw everyone is just like, how do we hide the amount of surveillance we're doing?
creators and so then there's like a group of hot people at every party who are the creators and we all have to talk about the creator economy like it's not built on massive surveillance apparatus but like the undercurrent of all this is just like companies you've never heard of talking about their ability to target you the consumer and meta and tick tock and open ai all talking about how they will know so much about you that they will generate custom ads for you individually
And then somewhere next to that is craters are great. And it's like, oh, you just need these people.
Chapter 8: What is the future outlook for the tech industry amidst these changes?
Like, you just need some hot people to distract you from the thing you're actually doing.
Like dystopia, but do it on the beach is basically the vibe.
But with hot people.
With hot people. You can get away with a lot if you put hot people on a beach. That is... I mean, history has proven that over and over for centuries. Wait, before... We shouldn't spend too much time on Cannes, although I do think it's going to make... Your week is going to make a bunch of the other stuff we have to talk about here very interesting. But I do really want to know.
So Matt Bellany, who works at Puck and has a great podcast called The Town that I really like, he's been on the show, front of the broadcast, wrote a thing in his What I'm Hearing newsletter. just ruthlessly making fun of Cannes and this like kind of traveled all over the place. I'll just read you a snippet of it.
He says, I shouldn't have to say this, but to everyone asking if I'll be at Cannes this year, Cannes is the festival to Cannes, a prestigious global film event where talented creative people display and sell their work and look glamorous doing so. Cannes Lions is not.
It's a tacky business conference for selling advertising and announcing brand partnerships populated mostly by paunchy middle managers and YouTubers. The only response to this that I saw was Rich Greenfield, the analyst, standing with Evan Spiegel, the CEO of Snap, basically saying, look at us, the paunchy middle managers.
But I wondered, like, are people at Cannes feeling sad about which Cannes that they are?
Has this caused a culture war at Cannes? There is no self-awareness here. What are you talking about? Everyone is sweating their faces off. The amount of just like, let's be nude because it's so hot is like off the charts. I've had so many conversations about what is appropriate for people to wear, men and women.
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