Alan shares his frustrating experience with AT&T's poor customer service after his office's phones went down. The ordeal leads him to develop a theory about the inverse relationship between demand for a service and the need for excellent customer service. He explains that businesses like AT&T, which provide essential services with high demand and low-elasticity, can get away with poor service because it's difficult for customers to switch. On the other hand, professions like dentistry, which operate in a more competitive market, must provide great service to retain patients. Al's negative experience with AT&T highlighted the importance of treating his patients well, especially since they have other options. He emphasizes that providing excellent customer service isn't just a business strategy; it's the right thing to do. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook," "Gary," "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you’ll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you’ll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you’ll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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