The Vine Podcast

Your Food Blog Deserves Better: Why Established Bloggers Go Custom

16 Dec 2025

Contributed by Lukas

You've built a successful food blog, you're monetized, you're seeing great traffic, and you know this business is worth investing in. But is your web...

Why Food Bloggers Are Choosing Semi-Custom Design

09 Dec 2025

Contributed by Lukas

If your website feels like a carbon copy of every other food blog out there—or worse, you're embarrassed to share it because it doesn't match the qu...

Your 3-Day Brand Transformation: What's New for 2026

02 Dec 2025

Contributed by Lukas

In this episode: How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? I...

Unlearn Everything You Think You Know About Working With Brands with Justin Moore

21 Oct 2025

Contributed by Lukas

In this episode: If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will...

Getting Back In The CEO Mindset

14 Oct 2025

Contributed by Lukas

In this episode: If you've ever struggled with working ON your business instead of in it, you may need to get back into a CEO mindset. Sometimes we ...

Why Your Welcome Email Sequence Is Your Secret Weapon Against AI (And How to Build One That Actually Works) with Allea Grummert

07 Oct 2025

Contributed by Lukas

In this episode: If you've been treating your welcome email sequence like an afterthought—something you'll "get to eventually"—I have news for y...

Streamline Everything from Keyword Research to Content Repurposing Using AI with Aleka Shunk

23 Sep 2025

Contributed by Lukas

In this episode: AI tools have revolutionized content creation workflows, but many bloggers still struggle with how to implement them effectively wit...

Help Your Personal Brand Shine During Q4

16 Sep 2025

Contributed by Lukas

In this episode: Q4 is about to bring you the biggest influx of new visitors all year. These aren't your regular readers - they're people discovering...

Streamlining Your Photoshoots with Melodee Fiske

29 Jul 2025

Contributed by Lukas

In this episode: Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrill...

3 Branding Mistakes That Are Holding You Back

22 Jul 2025

Contributed by Lukas

In this episode: If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engagi...

3 Web Design Mistakes That Are Costing You Traffic

15 Jul 2025

Contributed by Lukas

In this episode: Here's the truth nobody talks about: a beautiful website doesn't automatically equal a successful food blog. In fact, some of t...

3 Things To Do With Your Recipe Index

08 Jul 2025

Contributed by Lukas

In this episode: When was the last time you actually looked at your recipe index page? If you're like most food bloggers, it's probably been a w...

From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

24 Jun 2025

Contributed by Lukas

In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not ...

9 Things I'd Do Differently If I Was Starting A Blog Today

27 May 2025

Contributed by Lukas

In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging f...

Why Your Digital Product Launch Failed (And How to Fix It) with Emily Baksa

06 May 2025

Contributed by Lukas

In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'...

How Your Website Should Support Your Personal Brand

15 Apr 2025

Contributed by Lukas

In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide ...

Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley

09 Apr 2025

Contributed by Lukas

In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught...

Making Data Based Decisions For Your Business

01 Apr 2025

Contributed by Lukas

In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your busin...

Balancing Instagram Strategy with Connection with Kimberly Espinel

11 Feb 2025

Contributed by Lukas

In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had ...

Using AI to Support Your Blog Growth with Hanelore Dumitrache

04 Feb 2025

Contributed by Lukas

In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a busi...

A 90 Day Reels Challenge with Ansley Beutler

28 Jan 2025

Contributed by Lukas

In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I'm chatting to a blogger who came up...

SEO Still Matters in 2025 with Carl Ross

21 Jan 2025

Contributed by Lukas

In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traf...

New Rules for Pinterest Success with Kate Ahl

15 Jan 2025

Contributed by Lukas

In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platf...

Realistically Navigating the Food Blogging Landscape Today

07 Jan 2025

Contributed by Lukas

In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there ...

Semi-Custom Never Cookie Cutter (Our Semi-Custom Approach)

24 Sep 2024

Contributed by Lukas

In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websit...

Beyond the Recipe: Enhancing User Experience On Your Food Blog

17 Sep 2024

Contributed by Lukas

In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user exper...

Income Streams Outside of Ads

10 Sep 2024

Contributed by Lukas

In this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and...

How To Stop Being The Bottleneck In Your Business

27 Aug 2024

Contributed by Lukas

In this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assi...

Creative Ways to Showcase Social Proof

06 Aug 2024

Contributed by Lukas

In this episode: What is social proof? Essentially it's the trust that a reader has in your blog or recipe because they've seen other people like it....

Risk Proof Your Business Through Personal Branding

30 Jul 2024

Contributed by Lukas

In this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as...

Adjusting Your Goals Mid-Year

23 Jul 2024

Contributed by Lukas

In this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going ...

Summer & Beyond: Prioritizing and Surviving

16 Jul 2024

Contributed by Lukas

In this episode: Do you feel like you're just treading water keeping up with your business over the summer? There can be multiple times throughout th...

Organizing Your Blog Categories

28 May 2024

Contributed by Lukas

In this episode: Let's talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories ...

Should You Delete Old Content

21 May 2024

Contributed by Lukas

In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you ha...

3 Quick Wins for E-E-A-T

14 May 2024

Contributed by Lukas

In this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A...

5 Ways To Make Your Blog Post Stand Out

07 May 2024

Contributed by Lukas

In this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover...

How To Do A Content Audit

30 Apr 2024

Contributed by Lukas

In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a conte...

Is Your Blog Ready for Growth?

23 Apr 2024

Contributed by Lukas

In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is rea...

Monetizing Your Expertise Through Digital Products

09 Apr 2024

Contributed by Lukas

In this episode: Getting past the fear of selling The best digital product ideas for bloggers The mentality you need to adopt for success in digital ...

Helpful Things to do Before a Redesign

19 Mar 2024

Contributed by Lukas

In this episode: Setting your goals Content and category audits Creating content Researching other sites Resources Mentioned in This Episode:  Th...

Five Ways to Spend CEO Time

12 Mar 2024

Contributed by Lukas

In this episode: Financial To-Do's How to review your metrics Goal setting, planning or executing Resources Mentioned in This Episode:  The lates...

How to Get More Out of Your Popular Content

05 Mar 2024

Contributed by Lukas

In this episode: Repurposing your content Using popular content for more ideas Turning your popular content into resources Resources Mentioned in Th...

Do's and Don'ts of Category Pages for Food Blogs

06 Feb 2024

Contributed by Lukas

In this episode: Why you should include descriptions and links to relevant content  When to use subcategories and built-in taxonomy pages  Why y...

How to Weather the Storm as a Seasoned Food Blogger with Megan Porta

30 Jan 2024

Contributed by Lukas

In this episode: Who are seasoned bloggers? What is different now vs 5 years ago in blogging How mindset impacts your blog growth How networking and ...

Do This Each Week to Save Hours of Time

15 Jan 2024

Contributed by Lukas

In this episode: Why you need a planning block What to do during your planning block Related Episodes: Episode 140: Creating An Ideal Week Resources...

Why Stepping into the CEO Role of Your Blog This Year is Your Key to Success

09 Jan 2024

Contributed by Lukas

In this episode: Reflecting back on the last year How I've shown up as the CEO of my blog in the last year How YOU can show up as the CEO of your foo...

Major Takeaways From My 2023 Blog Growth Plan

19 Dec 2023

Contributed by Lukas

In this episode: Always be looking ahead with your content Improve efficiency with task batching Reusing parts and pieces There is always a bottlenec...

Make a Plan for January in 1 Hour

12 Dec 2023

Contributed by Lukas

In this episode: Spending time to reflect on this past year of your business Doing a review of your capacity & content calendary Setting up a syst...

What I Learned from Publishing 175 Blog Posts This Year

05 Dec 2023

Contributed by Lukas

In this episode: Why I decided to increase content published What I did to revamp my post strategy What I learned through the whole process  Relate...

3 Systems You Need to Grow Your Traffic

28 Nov 2023

Contributed by Lukas

In this episode: Content creation and promotion How and why you should spend time on keyword research Setting up systems for the administrative and t...

How to Refresh and Revive a Stale Blog

14 Nov 2023

Contributed by Lukas

In this episode: The four things to focus on when reviving a stale blog How to check up on your blog's health The push to start publishing content Th...

You Qualified for Ads... Now What?

31 Oct 2023

Contributed by Lukas

In this episode:  Ways that you can focus on building your brand Tips for focusing on building your email list How you can focus on creating excelle...

Don't Skip This Step When Hiring

17 Oct 2023

Contributed by Lukas

In this episode:  A brief overview of my hiring process The key part of the hiring process How this element has impacted recent hires Related episo...

Exact Steps to Create a Digital Product ASAP

10 Oct 2023

Contributed by Lukas

In this episode:  Decide what your new product could be Ask your audience for feedback Set a deadline and create the product How to launch and prom...

Team Roles to Support Your Blog Growth

19 Sep 2023

Contributed by Lukas

Today we are talking about the essential team roles to boost your blog's success and support you as your blog grows. From the roles that are going to ...

4 Ways to Make Your Website Stand Out

12 Sep 2023

Contributed by Lukas

There are over 6,000 food blogs using the same theme. That means that it is tough to stand out in this crowded world of food blogging. Not only that b...

Q4 Marketing

05 Sep 2023

Contributed by Lukas

Quarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportun...

7 Ways to Improve Engagement on Your Website

29 Aug 2023

Contributed by Lukas

If you want to retain new users to your website, it's important to optimize your website for engagement. When readers stay on your website longer, th...

Thinking Beyond Ads: Ways to Diversify Revenue

22 Aug 2023

Contributed by Lukas

It seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generatin...

3 Things to Help You Write Posts Faster

15 Aug 2023

Contributed by Lukas

We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. Ther...

3 Tasks You Can Do In Bulk

01 Aug 2023

Contributed by Lukas

If you are looking to supercharge your productivity and get more done with less effort, this episode is for you! Task batching is the idea of doing si...

3 Things to Make More Time

25 Jul 2023

Contributed by Lukas

Does it ever feel like there just isn't enough time in the day to get all of the things done? As food bloggers, we wear lots of hats, but there are so...

Start Your Q4 Plan

18 Jul 2023

Contributed by Lukas

Have you started your Q4 plan yet? I know it's only summer, but quarter 4 always sneaks up on us. In this episode, we'll chat about getting started on...

Creative Ideas to Boost a Post's Ranking

26 Jun 2023

Contributed by Lukas

It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost ...

2023 Blog Plan Check In

20 Jun 2023

Contributed by Lukas

We are halfway through the year, which means it's time to check in on your goals for the year! Today's episode is a check in on my own blog growth pla...

3 Things for Your Work With Me Page

06 Jun 2023

Contributed by Lukas

If you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what sh...

3 Things for Your Recipe Index

23 May 2023

Contributed by Lukas

Your recipe index can be an amazing tool for your audience but can sometimes be confusing to organize! Here are 3 things to consider, update, or check...

3 Things For Your About Page

10 May 2023

Contributed by Lukas

Your about page is one of the most important pages of your food blog to make a connection with your audience. In today's episode, I'll be diving into ...

3 Things For Your Homepage

02 May 2023

Contributed by Lukas

A few quick tweaks to your homepage can take it from dull to fantastic!  Today I'll be discussing three effective ways to update the homepage of your...

AI For Food Bloggers

25 Apr 2023

Contributed by Lukas

Everyone is talking about AI and ChatGPT. The big question on everyone's mind is, "Will AI make blogging obsolete?" Today we're talking about how AI c...

Should You Delete Old Content?

18 Apr 2023

Contributed by Lukas

Does the idea of deleting your old content make you a little nervous? I totally get it - for a lot of us, the idea of parting with our old content is ...

How to Audit Your Content

11 Apr 2023

Contributed by Lukas

A content audit is a careful, extensive review of every post you have ever published. Why bother with this? Well, it arms you with SEO data and will h...

Discovering Your Audience Journey with Stephanie Kay

28 Mar 2023

Contributed by Lukas

When was the last time you thought about the transformation your readers go through because of your website content? It's easy to think you are jus...

5 Ways to Boost Your SEO This Year

14 Mar 2023

Contributed by Lukas

If "get better at SEO" is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowl...

Streamlining Your Food Photography Process for More Impactful Photos with Dyutima Jha

07 Mar 2023

Contributed by Lukas

Curious how you can go from "good" photos to impactful photos? In our episode today, Dyutima Jha shares how a great food photography process creates i...

Five Ways to Spend Your CEO Time

28 Feb 2023

Contributed by Lukas

  Prioritizing CEO time is the key to being more intentional about the time you spend working on your business instead of staying stuck in the day to...

Different Ways to Grow your Blog With a Team

21 Feb 2023

Contributed by Lukas

At some point as your blog grows, you will likely run out of capacity to do all the things. Even if you have the time to do them, it's unrealistic to ...

Helpful Things to do Before a Redesign

07 Feb 2023

Contributed by Lukas

Whether you are considering DIYing a website redesign or you plan to work with a web designer, these key things can be helpful to do before you beg...

Setting SMART Goals for Your Blog

31 Jan 2023

Contributed by Lukas

Learn how to set SMART goals so you can maximize the results you are getting to grow your food blog. In this episode we'll cover:  Why Goal Setting ...

How to Schedule More CEO Time

24 Jan 2023

Contributed by Lukas

Getting caught up in the day-to-day tasks of running a food blog can distract you from spending time deliberately working ON your business. That time ...

How to Create More Content

17 Jan 2023

Contributed by Lukas

If you want to learn how to create more high quality content for your food blog, without losing your sanity and burning out in the process, this episo...

My Blog Growth Plan for 2023

13 Dec 2022

Contributed by Lukas

With the beginning of the year right around the corner, it's time to start thinking about your blog growth plan for the new year. When setting goals, ...

5 SOPs Your Blog Needs ASAP

30 Nov 2022

Contributed by Lukas

If you're looking for a tool that can help you streamline your blog and help you support your team as you grow it, then SOPs are that tool. SOPs are s...

Managing Your Time and Energy as a Food Blogger

22 Nov 2022

Contributed by Lukas

It can be overwhelming to even try to tackle all of the things you need to do as a food blogger. One of the best ways you can withstand the workload i...

Is Your Blog Ready for Growth?

15 Nov 2022

Contributed by Lukas

As a food blogger, you want to continue to grow to reach more people with your blog.  But have you ever considered if your blog is ready for growth? ...

How to Come Back From a Break Without Overwhelm

08 Nov 2022

Contributed by Lukas

If you've ever taken a break or a vacation from your business then you know that it can be incredibly overwhelming to come back and try to get back in...

How to Double Your Pageviews with User Experience

01 Nov 2022

Contributed by Lukas

User experience is incredibly important as a food blogger. If you want the people who are coming to your website randomly from Google, to pay attentio...

Creating an Ideal Week

25 Oct 2022

Contributed by Lukas

One of my favorite productivity tips is all about planning ahead for success and creating your ideal week. I'm not going to lie, I'm nerding out a lit...

How to Get More Out of Your Popular Content

18 Oct 2022

Contributed by Lukas

Being strategic when it comes to content creation often means working smarter not harder. That's exactly what you can do when you use these tips to ge...

Organizing Your Blog Categories

11 Oct 2022

Contributed by Lukas

Let's talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their...

What I Learned from Our Website Redesign

04 Oct 2022

Contributed by Lukas

We completed our website redesign a few weeks ago and in today's episode I'm sharing what I learned throughout the process. I hope this episode is a u...

Quick Email Opt In Ideas for Q4

27 Sep 2022

Contributed by Lukas

One of the exciting parts about Quarter 4 as a food blogger is the increase in your traffic which means a new audience you can draw in! The best way t...

Gaining Confidence in an Accidental Niche with Allie Doran

20 Sep 2022

Contributed by Lukas

It can sometimes feel like having a niche could put you in a box or limit your creativity as a food blogger. But what if it was the key to opening up ...

Is It Time to Rebrand?

13 Sep 2022

Contributed by Lukas

Have you ever wondered if it's the right time to rebrand? If your logo has felt stale or it's been a while since you've worked with a designer to crea...

Quarter 4 Prep You Need to Do Now

06 Sep 2022

Contributed by Lukas

Can you believe quarter 4 is just a few weeks away? Whether you've been thinking about Q4 plans already or you haven't started, this episode will walk...

How to Attract and Keep Users on Your Food Blog with User Experience

30 Aug 2022

Contributed by Lukas

If you've ever wondered how to get your food blog to stand out in the crowded landscape of food blogging today, the answer is simple: user experience!...

How to Plan for Time Away from Your Business (and How I Prepared for My Maternity Leave)

23 Aug 2022

Contributed by Lukas

Planning for time away from your blog can be intimidating! Whether it's taking time away after a new baby, a big move, or a family vacation, keeping y...

Knowing Your Audience and Outsourcing as Your Business Grows with Liz Marino

16 Aug 2022

Contributed by Lukas

One of the key ingredients to growing your food blog is understanding your audience. The second part though, is being able to make strategic decisions...

Time Management: 4 Things That are Wrecking Your Productivity

09 Aug 2022

Contributed by Lukas

If you've ever had that feeling of getting to the end of the week and not sure what you accomplished, you're not alone! Time management as a work from...

Three Ways to Strengthen Your Site Structure

02 Aug 2022

Contributed by Lukas

Site structure is how you organize your website content. It can be a huge defining factor for not only your readers to understand your website, but al...