In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche! Key Points: Why traditional SEO advice falls short for food bloggers Building a long-term brand strategy (not just content) The 75/25 Rule for Content Planning Building topical authority through strategic content Balancing new content vs. updating existing posts Practical tools for implementing this approach Moving Forward: A Balanced Approach to SEO Related Episodes: EP 154: 5 Ways to Boost Your SEO This Year EP 207: SEO Still Matters in 2025 with Carl Ross Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

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“What did the council decide on item 42?” — answered with the speaker and the moment.