If you’ve ever seen someone in the supermarket who you’re sure you know, but can’t remember their name, or had the answer for something on the tip of your tongue, or had that sense of deja-vu; this is the book for you. Using the latest memory research, neuroscientist Dr. Charan Ranganath helps us to understand more about how memory works, why it’s important to forget, and some tips to help you remember that person in the supermarket.

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