The Whole Marketer podcast

What the Data Really Says About Morale, Progression and Burnout

26 May 2026

Contributed by Lukas

Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight  We're kicking off a brand new mini-serie...

Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life

16 Mar 2026

Contributed by Lukas

Ep #163.  This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know...

Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn

02 Mar 2026

Contributed by Lukas

Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn...

Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

16 Feb 2026

Contributed by Lukas

Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your stre...

Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future

02 Feb 2026

Contributed by Lukas

Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensu...

Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight

19 Jan 2026

Contributed by Lukas

Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior markete...

Episode 158 – Effective brand building with guest Andrew Geoghegan

17 Nov 2025

Contributed by Lukas

Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; inc...

Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it

03 Nov 2025

Contributed by Lukas

Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are p...

Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders

20 Oct 2025

Contributed by Lukas

Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession.  We're d...

Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice

06 Oct 2025

Contributed by Lukas

Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially...

Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda

22 Sep 2025

Contributed by Lukas

Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're...

Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex's Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team

28 Jul 2025

Contributed by Lukas

Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinki...

Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?

14 Jul 2025

Contributed by Lukas

Episode #152. Today's focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to ov...

Episode 151 – Step Change Growth with guest Jo McClintock: Trainline's Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration

30 Jun 2025

Contributed by Lukas

Episode #151. Today's focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don't mean ...

Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you

17 Jun 2025

Contributed by Lukas

Episode #150. We're celebrating our milestone 150th episode with a technical skill that, if it hasn't already, will impact and shape the way we work ...

Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career

02 Jun 2025

Contributed by Lukas

Episode #149. Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not t...

Episode 148 – Brand Purpose with guest Helen Jeremiah: How a well-defined purpose can guide decisions, inspire teams and build trust with consumers

19 May 2025

Contributed by Lukas

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and ext...

Episode 147 – Social Proof with guest Michael Goldstein: Why brands and agencies need to build ideas outside the office walls

28 Apr 2025

Contributed by Lukas

Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing wit...

Episode 146 – DEI with guest Ali Hanan: Why representation matters as a force for growth and force for good

31 Mar 2025

Contributed by Lukas

Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us ...

Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture

17 Mar 2025

Contributed by Lukas

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.  ...

Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild's CMO on embracing the unknown in your leadership style

03 Mar 2025

Contributed by Lukas

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe tha...

Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO's insight on human-centric brand-building and leadership

17 Feb 2025

Contributed by Lukas

Episode #143. Today's topic is a technical and leadership skill exploring building and leading brands with soul, which doesn't just arise from the...

Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today's consumer

03 Feb 2025

Contributed by Lukas

Episode #142. Connecting with your Consumer is the focus of today's episode, an evolving technical and soft/human skill for marketers to develop as ...

Episode 141 - Owning your Marketing Career with guest David Brewerton: How to find your ideal role with tips from Monzo's Marketing Director

20 Jan 2025

Contributed by Lukas

Episode #141. Today's personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take...

Episode 140 - Marketing Excellence with guest Sue Warren: How Sky's Marketing Excellence Programme is driving greater impact and creativity for the brand

06 Jan 2025

Contributed by Lukas

Episode #140. We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing ...

Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer

16 Dec 2024

Contributed by Lukas

Episode #139. Today's focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the ...

Episode 138 – Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?

02 Dec 2024

Contributed by Lukas

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it's a skill and mindset ...

Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today's marketers need to thrive in an AI world

18 Nov 2024

Contributed by Lukas

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer's roles are continuing to evolve as we move towards leadi...

Episode 136 – Working parents with guest Rachel Morris: A coaching expert's advice on balancing work and family life

04 Nov 2024

Contributed by Lukas

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating th...

Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

21 Oct 2024

Contributed by Lukas

Episode #135. Today's topic is a technical skill on copywriting and its critical role in driving action and building brand trust.  Joining Abby ...

Episode 134 - Agency partnerships with guest Richard Robinson

14 Oct 2024

Contributed by Lukas

Episode #134. Today's topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. ...

Episode 133 - Strategy with guest Alice Benham

07 Oct 2024

Contributed by Lukas

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the...

Episode 132 - Wellness with guest Rebecca Hirst

30 Sep 2024

Contributed by Lukas

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to...

Episode 31 - Ideal Role with guest Lauren Spearman

23 Sep 2024

Contributed by Lukas

Episode #131. Today's episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to yo...

Episode 130 - Being Human with guest Dom Dwight

16 Sep 2024

Contributed by Lukas

Episode #130. Season 8 begins with a soft skill on being human and the importance of 'humanness' particularly for marketing leaders - being authenti...

Episode 129 - Grief with guest Lucy Hudson

01 Jul 2024

Contributed by Lukas

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care t...

Episode 127 - Burnout with guest Briony Gunson

18 Jun 2024

Contributed by Lukas

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following he...

Episode 127 - Burnout with guest Molly Innes

10 Jun 2024

Contributed by Lukas

Episode #127. The Burnout Miniseries ep4 – We're continuing our focus on burnout and how together, we can raise awareness to prevent it and suppor...

Episode 126 - Burnout with guest Rowan Morrison

03 Jun 2024

Contributed by Lukas

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaus...

Episode 125 - Burnout with guest Alan Trice

27 May 2024

Contributed by Lukas

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who...

Episode 124 - Burnout with guest Dr Fiona Crichton

20 May 2024

Contributed by Lukas

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the si...

Episode 123 - Empowerment with guest Ellie Norman

13 May 2024

Contributed by Lukas

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of s...

Episode 122 - Representation with guest Nishma Patel Robb

06 May 2024

Contributed by Lukas

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with di...

Episode 121 - Psychological Biases with guest Richard Shotton

29 Apr 2024

Contributed by Lukas

Episode #121. Today's episode is a technical skill on psychological biases, where we'll discuss the patterns found in decision-making that marketers...

Episode 120 - Impact with guest Scott Morrison

22 Apr 2024

Contributed by Lukas

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.  Creating impact is an important skill for...

Episode 119 - Buy-in with guest Rachael Wheatley

16 Apr 2024

Contributed by Lukas

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today's podcast.  Gaining buy-in is a critical ski...

Episode 118 - Challenger brands with guest Kerttu Inkeroinen

25 Mar 2024

Contributed by Lukas

Episode #118. Today's episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.  Cha...

Episode 117 - Inclusive leadership with guest David McQueen

18 Mar 2024

Contributed by Lukas

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Le...

Episode 116 - Responsiveness with guest Anna Henwood

11 Mar 2024

Contributed by Lukas

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, b...

Episode 115 - Marketing Effectiveness with guest Dr Grace Kite

19 Feb 2024

Contributed by Lukas

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your...

Episode 114 - Work/life balance with guest Katie Martin

13 Feb 2024

Contributed by Lukas

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our ...

Episode 113 - Self identity with guest Bronwen Foster-Butler

06 Feb 2024

Contributed by Lukas

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you h...

Episode 112 - Brand partnerships with guest Beth Reeve

30 Jan 2024

Contributed by Lukas

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal...

Episode 111 - Strengths with guest Sean Hall

23 Jan 2024

Contributed by Lukas

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and ener...

Episode 110 - 3 Dimensional Marketing with guest Ben Carter

11 Dec 2023

Contributed by Lukas

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.  3D marketing is a fast moving, ...

Episode 109 - Business to Business Customer Journey with guest Antonia Wade

04 Dec 2023

Contributed by Lukas

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.   B2B customer journe...

Episode 108 - Marketing Effectiveness with guest Rachel Moss

27 Nov 2023

Contributed by Lukas

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in ...

Episode 107 - Strategic Insights with guest Febronia Ruocco

20 Nov 2023

Contributed by Lukas

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the c...

Episode 106 - Strategic Thinking with guest Zoe Scaman

25 Sep 2023

Contributed by Lukas

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term cho...

Episode 105 - Decision Science with guest Phil Barden

18 Sep 2023

Contributed by Lukas

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today's consumer buying behaviour. Decision Science com...

Episode 104 - Marketing Leader's Code with guest Gareth Helm

11 Sep 2023

Contributed by Lukas

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby's g...

Episode 103 - High stakes leadership with guest Sally Henderson

10 Jul 2023

Contributed by Lukas

Episode #103. This topic is both a leadership skill and area of personal understanding – it's high stakes, high performance leadership.  High p...

Episode 102 - Brave leadership with guest David McQueen

03 Jul 2023

Contributed by Lukas

Episode #102. 'Brave leadership' is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership styl...

Episode 101 - Host Takeover Special with guest host Jon Evans

19 Jun 2023

Contributed by Lukas

Host Takeover Special - Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and fea...

Episode 100 - LIVE EVENT SPECIAL with guest Daryl Fielding

12 Jun 2023

Contributed by Lukas

SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/ We're ce...

Episode 99 - Winning Hearts and Minds with guest Ruth Saunders

05 Jun 2023

Contributed by Lukas

Episode #99. 'Winning hearts and minds' is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain ...

Episode 98 - Confidence with guest Jennifer Spurr

29 May 2023

Contributed by Lukas

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode's focus is Confidence.  Have yo...

Episode 97 - Heart-led career choices with guest Rania Robinson

22 May 2023

Contributed by Lukas

Episode #97. 'Heart-led career choices' is the personal understanding topic covered in this episode.  Abby believes that having technical, soft a...

Episode 96 - Dealing with difficult conversations with guest Ann-Marie Barlow

27 Mar 2023

Contributed by Lukas

Episode #96. 'Dealing with difficult conversations' is the personal understanding topic covered in this episode.  As marketers, communication and...

Episode 95 - Marketing Leadership with guest Pete Markey

20 Mar 2023

Contributed by Lukas

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.  Since Pete last spoke to Abby in Season ...

Episode 94 - Brands with guest Daryl Fielding

15 Mar 2023

Contributed by Lukas

Episode #94. 'Brands' is the technical skill in this episode and features advice from one of the marketing profession's finest brand builders, on ho...

Episode 93 - Neuromarketing with guest Katie Hart

06 Mar 2023

Contributed by Lukas

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.  Neuromarketing is the scientific study ...

Episode 92 - Slow the Fu%k down with guest Emma Harris

27 Feb 2023

Contributed by Lukas

Episode #92. The holistic topic discussed in this episode is finding balance in work and life aka 'Slow the Fu%k down'.  This episode is a reminde...

Episode 91 - Career choices with guest Annabel Venner

13 Feb 2023

Contributed by Lukas

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role.  Part of the Whole Marketer p...

Episode 90 - No Bullsh*t Leadership with guest Chris Hirst

06 Feb 2023

Contributed by Lukas

Episode #90. 'No Bullsh*t Leadership' is topic of this episode, based on the #1 book by Abby's guest, Chris Hirst. Winner of Business Book of the Year...

Episode 89 - Entrepreneurial leadership with guest Claire Koryczan

30 Jan 2023

Contributed by Lukas

Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the ...

Episode 88 - Brand Transformation with guest Andrew Geoghegan

23 Jan 2023

Contributed by Lukas

Episode #88. Series 5! We're kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer m...

Episode 87 - Menopause with guest Claire Farrant

29 Nov 2022

Contributed by Lukas

Episode #87. Menopause is the focus of this episode – it's an area of personal understanding, not just for our own understanding but it's also impor...

Episode 86 - Ageism with guest Nicky Bullard

21 Nov 2022

Contributed by Lukas

Episode #86. This episode discusses the impact of ageism in marketing - both externally for our customers and consumers, but also internally in the wo...

Episode 85 - Workstyle with guests Alex Hirst and Lizzie Penny

14 Nov 2022

Contributed by Lukas

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only...

Episode 84 - Inclusive Marketing with guest Jerry Daykin

07 Nov 2022

Contributed by Lukas

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a who...

Episode 83 - Purpose for organisations with guest Paul Skinner

31 Oct 2022

Contributed by Lukas

Episode #83. 'Purpose for organisations' is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisati...

Episode 82 - Promotional Marketing with guest Andrew Rae

17 Oct 2022

Contributed by Lukas

Episode #82. Today's episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing tr...

Episode 81 - Setbacks with guest Sara Tate

10 Oct 2022

Contributed by Lukas

Episode #81. 'Setbacks' is the personal understanding topic featured in this episode.  Setbacks are events and experiences that can occur at any poin...

Episode 80 - Marketing competencies with guest Raj Kumar

03 Oct 2022

Contributed by Lukas

Episode #80. Marketing competencies is the topic featured in this episode; a topic we've covered previously but we believe it's important to hear diff...

Episode 79 - Life by design with guest Jodie Cook

26 Sep 2022

Contributed by Lukas

Episode #79. 'Life by design' is this episode's personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively ...

Episode 78 - Social legacy with guest Emily Chang

19 Sep 2022

Contributed by Lukas

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life.  Social le...

Episode 77. - Marketing capabilities with guest Denise Dewar

14 Sep 2022

Contributed by Lukas

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who nee...

Episode 76 - Goal setting with guest Max Hoppy

18 Jul 2022

Contributed by Lukas

Episode #76. The focus of this episode is goal setting, an area of personal understanding. Goal setting is a valuable tool for marketers, not only to ...

Episode 75 - Growth mindset with guest Bryony Thomas

12 Jul 2022

Contributed by Lukas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to l...

Episode 74 - Marketing ecosystems with guest George Porteous

04 Jul 2022

Contributed by Lukas

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and ho...

Episode 73 - Bravery with guest Gemma Greaves

27 Jun 2022

Contributed by Lukas

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging...

Episode 72 - Imposter Syndrome with guest Rita Clifton CBE

20 Jun 2022

Contributed by Lukas

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, leg...

Episode 71 - Burnout with guest Emma Bisset

30 May 2022

Contributed by Lukas

Episode #71. Our third in a special series on 'Burnout', this episode focuses on another passionate marketer's story of their experience and recovery ...

Episode 70 - Burnout with guest Kyrsten Halley

23 May 2022

Contributed by Lukas

Episode #70. The second in our special series on 'Burnout', this episode focuses on a marketer's experience of burnout, what they've learned and pract...

Episode 69 - Burnout with guest Maggie Supernova

16 May 2022

Contributed by Lukas

Episode #69. You asked and we listened… today's topic is much requested from our listeners – it's 'burnout'. Unfortunately, burnout in the marketi...

Episode 68 - Flexible working with guest Claire Low

09 May 2022

Contributed by Lukas

Episode #68. Flexible working is this episode's personal understanding topic for marketers - how we balance work and life, not only for ourselves to m...

Episode 67 - Performance Marketing with guest Kat Sale

25 Apr 2022

Contributed by Lukas

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital cam...

Episode 66 - Empathy with guest Mimi Nicklin

18 Apr 2022

Contributed by Lukas

Episode #66. Today's topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for ma...

Episode 65 - Agency partnerships with guest Gareth Turner

29 Mar 2022

Contributed by Lukas

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we r...