The Whole Marketer podcast

Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life

16 Mar 2026

Contributed by Lukas

Ep #163.  This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know...

Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn

02 Mar 2026

Contributed by Lukas

Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn...

Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

16 Feb 2026

Contributed by Lukas

Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your stre...

Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future

02 Feb 2026

Contributed by Lukas

Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensu...

Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight

19 Jan 2026

Contributed by Lukas

Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior markete...

Episode 158 – Effective brand building with guest Andrew Geoghegan

17 Nov 2025

Contributed by Lukas

Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; inc...

Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it

03 Nov 2025

Contributed by Lukas

Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are p...

Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders

20 Oct 2025

Contributed by Lukas

Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession.  We're d...

Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice

06 Oct 2025

Contributed by Lukas

Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially...

Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda

22 Sep 2025

Contributed by Lukas

Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're...

Episode 153 – Creative Excellence with guest Rich Atkinson-Toal: Tips from Amex's Global Brand and Marketing VP on Cultivating a Culture of Creativity in Your Team

28 Jul 2025

Contributed by Lukas

Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinki...

Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?

14 Jul 2025

Contributed by Lukas

Episode #152. Today's focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to ov...

Episode 151 – Step Change Growth with guest Jo McClintock: Trainline's Brand & Marketing VP on How Marketers Can Drive Step Change Growth Through Curiosity and Collaboration

30 Jun 2025

Contributed by Lukas

Episode #151. Today's focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don't mean ...

Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you

17 Jun 2025

Contributed by Lukas

Episode #150. We're celebrating our milestone 150th episode with a technical skill that, if it hasn't already, will impact and shape the way we work ...

Episode 149 – Purpose Driven Careers with guest Megan Harrison: How to choose your next role for a successful and fulfilling marketing career

02 Jun 2025

Contributed by Lukas

Episode #149. Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not t...

Episode 148 – Brand Purpose with guest Helen Jeremiah: How a well-defined purpose can guide decisions, inspire teams and build trust with consumers

19 May 2025

Contributed by Lukas

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and ext...

Episode 147 – Social Proof with guest Michael Goldstein: Why brands and agencies need to build ideas outside the office walls

28 Apr 2025

Contributed by Lukas

Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing wit...

Episode 146 – DEI with guest Ali Hanan: Why representation matters as a force for growth and force for good

31 Mar 2025

Contributed by Lukas

Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us ...

Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture

17 Mar 2025

Contributed by Lukas

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.  ...

Episode 144 – Growth Mindset with guest Charlotte Langley: Bloom & Wild's CMO on embracing the unknown in your leadership style

03 Mar 2025

Contributed by Lukas

Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe tha...

Episode 143 – Building brands with soul with guest Siew Ting Foo: Top CMO's insight on human-centric brand-building and leadership

17 Feb 2025

Contributed by Lukas

Episode #143. Today's topic is a technical and leadership skill exploring building and leading brands with soul, which doesn't just arise from the...

Episode 142 – Connecting with your Consumers with guest Toby Horry: Insights from TUI's Global Brand and Content Director on understanding today's consumer

03 Feb 2025

Contributed by Lukas

Episode #142. Connecting with your Consumer is the focus of today's episode, an evolving technical and soft/human skill for marketers to develop as ...

Episode 141 - Owning your Marketing Career with guest David Brewerton: How to find your ideal role with tips from Monzo's Marketing Director

20 Jan 2025

Contributed by Lukas

Episode #141. Today's personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take...

Episode 140 - Marketing Excellence with guest Sue Warren: How Sky's Marketing Excellence Programme is driving greater impact and creativity for the brand

06 Jan 2025

Contributed by Lukas

Episode #140. We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing ...

Episode 139 – Personal Understanding with guest Kirsten McPherson: How knowing and connecting with yourself on deeper level makes you a better marketer

16 Dec 2024

Contributed by Lukas

Episode #139. Today's focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the ...

Episode 138 – Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?

02 Dec 2024

Contributed by Lukas

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it's a skill and mindset ...

Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today's marketers need to thrive in an AI world

18 Nov 2024

Contributed by Lukas

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer's roles are continuing to evolve as we move towards leadi...

Episode 136 – Working parents with guest Rachel Morris: A coaching expert's advice on balancing work and family life

04 Nov 2024

Contributed by Lukas

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating th...

Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

21 Oct 2024

Contributed by Lukas

Episode #135. Today's topic is a technical skill on copywriting and its critical role in driving action and building brand trust.  Joining Abby ...

Episode 134 - Agency partnerships with guest Richard Robinson

14 Oct 2024

Contributed by Lukas

Episode #134. Today's topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. ...

Episode 133 - Strategy with guest Alice Benham

07 Oct 2024

Contributed by Lukas

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the...

Episode 132 - Wellness with guest Rebecca Hirst

30 Sep 2024

Contributed by Lukas

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to...

Episode 31 - Ideal Role with guest Lauren Spearman

23 Sep 2024

Contributed by Lukas

Episode #131. Today's episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to yo...

Episode 130 - Being Human with guest Dom Dwight

16 Sep 2024

Contributed by Lukas

Episode #130. Season 8 begins with a soft skill on being human and the importance of 'humanness' particularly for marketing leaders - being authenti...

Episode 129 - Grief with guest Lucy Hudson

01 Jul 2024

Contributed by Lukas

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care t...

Episode 127 - Burnout with guest Briony Gunson

18 Jun 2024

Contributed by Lukas

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following he...

Episode 127 - Burnout with guest Molly Innes

10 Jun 2024

Contributed by Lukas

Episode #127. The Burnout Miniseries ep4 – We're continuing our focus on burnout and how together, we can raise awareness to prevent it and suppor...

Episode 126 - Burnout with guest Rowan Morrison

03 Jun 2024

Contributed by Lukas

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaus...

Episode 125 - Burnout with guest Alan Trice

27 May 2024

Contributed by Lukas

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who...

Episode 124 - Burnout with guest Dr Fiona Crichton

20 May 2024

Contributed by Lukas

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the si...

Episode 123 - Empowerment with guest Ellie Norman

13 May 2024

Contributed by Lukas

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of s...

Episode 122 - Representation with guest Nishma Patel Robb

06 May 2024

Contributed by Lukas

Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with di...

Episode 121 - Psychological Biases with guest Richard Shotton

29 Apr 2024

Contributed by Lukas

Episode #121. Today's episode is a technical skill on psychological biases, where we'll discuss the patterns found in decision-making that marketers...

Episode 120 - Impact with guest Scott Morrison

22 Apr 2024

Contributed by Lukas

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.  Creating impact is an important skill for...

Episode 119 - Buy-in with guest Rachael Wheatley

16 Apr 2024

Contributed by Lukas

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today's podcast.  Gaining buy-in is a critical ski...

Episode 118 - Challenger brands with guest Kerttu Inkeroinen

25 Mar 2024

Contributed by Lukas

Episode #118. Today's episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.  Cha...

Episode 117 - Inclusive leadership with guest David McQueen

18 Mar 2024

Contributed by Lukas

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Le...

Episode 116 - Responsiveness with guest Anna Henwood

11 Mar 2024

Contributed by Lukas

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, b...

Episode 115 - Marketing Effectiveness with guest Dr Grace Kite

19 Feb 2024

Contributed by Lukas

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your...

Episode 114 - Work/life balance with guest Katie Martin

13 Feb 2024

Contributed by Lukas

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our ...

Episode 113 - Self identity with guest Bronwen Foster-Butler

06 Feb 2024

Contributed by Lukas

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you h...

Episode 112 - Brand partnerships with guest Beth Reeve

30 Jan 2024

Contributed by Lukas

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal...

Episode 111 - Strengths with guest Sean Hall

23 Jan 2024

Contributed by Lukas

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and ener...

Episode 110 - 3 Dimensional Marketing with guest Ben Carter

11 Dec 2023

Contributed by Lukas

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.  3D marketing is a fast moving, ...

Episode 109 - Business to Business Customer Journey with guest Antonia Wade

04 Dec 2023

Contributed by Lukas

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.   B2B customer journe...

Episode 108 - Marketing Effectiveness with guest Rachel Moss

27 Nov 2023

Contributed by Lukas

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in ...

Episode 107 - Strategic Insights with guest Febronia Ruocco

20 Nov 2023

Contributed by Lukas

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the c...

Episode 106 - Strategic Thinking with guest Zoe Scaman

25 Sep 2023

Contributed by Lukas

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term cho...

Episode 105 - Decision Science with guest Phil Barden

18 Sep 2023

Contributed by Lukas

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today's consumer buying behaviour. Decision Science com...

Episode 104 - Marketing Leader's Code with guest Gareth Helm

11 Sep 2023

Contributed by Lukas

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby's g...

Episode 103 - High stakes leadership with guest Sally Henderson

10 Jul 2023

Contributed by Lukas

Episode #103. This topic is both a leadership skill and area of personal understanding – it's high stakes, high performance leadership.  High p...

Episode 102 - Brave leadership with guest David McQueen

03 Jul 2023

Contributed by Lukas

Episode #102. 'Brave leadership' is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership styl...

Episode 101 - Host Takeover Special with guest host Jon Evans

19 Jun 2023

Contributed by Lukas

Host Takeover Special - Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and fea...

Episode 100 - LIVE EVENT SPECIAL with guest Daryl Fielding

12 Jun 2023

Contributed by Lukas

SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/ We're ce...

Episode 99 - Winning Hearts and Minds with guest Ruth Saunders

05 Jun 2023

Contributed by Lukas

Episode #99. 'Winning hearts and minds' is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain ...

Episode 98 - Confidence with guest Jennifer Spurr

29 May 2023

Contributed by Lukas

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode's focus is Confidence.  Have yo...

Episode 97 - Heart-led career choices with guest Rania Robinson

22 May 2023

Contributed by Lukas

Episode #97. 'Heart-led career choices' is the personal understanding topic covered in this episode.  Abby believes that having technical, soft a...

Episode 96 - Dealing with difficult conversations with guest Ann-Marie Barlow

27 Mar 2023

Contributed by Lukas

Episode #96. 'Dealing with difficult conversations' is the personal understanding topic covered in this episode.  As marketers, communication and...

Episode 95 - Marketing Leadership with guest Pete Markey

20 Mar 2023

Contributed by Lukas

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.  Since Pete last spoke to Abby in Season ...

Episode 94 - Brands with guest Daryl Fielding

15 Mar 2023

Contributed by Lukas

Episode #94. 'Brands' is the technical skill in this episode and features advice from one of the marketing profession's finest brand builders, on ho...

Episode 93 - Neuromarketing with guest Katie Hart

06 Mar 2023

Contributed by Lukas

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.  Neuromarketing is the scientific study ...

Episode 92 - Slow the Fu%k down with guest Emma Harris

27 Feb 2023

Contributed by Lukas

Episode #92. The holistic topic discussed in this episode is finding balance in work and life aka 'Slow the Fu%k down'.  This episode is a reminde...

Episode 91 - Career choices with guest Annabel Venner

13 Feb 2023

Contributed by Lukas

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role.  Part of the Whole Marketer p...

Episode 90 - No Bullsh*t Leadership with guest Chris Hirst

06 Feb 2023

Contributed by Lukas

Episode #90. 'No Bullsh*t Leadership' is topic of this episode, based on the #1 book by Abby's guest, Chris Hirst. Winner of Business Book of the Year...

Episode 89 - Entrepreneurial leadership with guest Claire Koryczan

30 Jan 2023

Contributed by Lukas

Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the ...

Episode 88 - Brand Transformation with guest Andrew Geoghegan

23 Jan 2023

Contributed by Lukas

Episode #88. Series 5! We're kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer m...

Episode 87 - Menopause with guest Claire Farrant

29 Nov 2022

Contributed by Lukas

Episode #87. Menopause is the focus of this episode – it's an area of personal understanding, not just for our own understanding but it's also impor...

Episode 86 - Ageism with guest Nicky Bullard

21 Nov 2022

Contributed by Lukas

Episode #86. This episode discusses the impact of ageism in marketing - both externally for our customers and consumers, but also internally in the wo...

Episode 85 - Workstyle with guests Alex Hirst and Lizzie Penny

14 Nov 2022

Contributed by Lukas

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only...

Episode 84 - Inclusive Marketing with guest Jerry Daykin

07 Nov 2022

Contributed by Lukas

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a who...

Episode 83 - Purpose for organisations with guest Paul Skinner

31 Oct 2022

Contributed by Lukas

Episode #83. 'Purpose for organisations' is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisati...

Episode 82 - Promotional Marketing with guest Andrew Rae

17 Oct 2022

Contributed by Lukas

Episode #82. Today's episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing tr...

Episode 81 - Setbacks with guest Sara Tate

10 Oct 2022

Contributed by Lukas

Episode #81. 'Setbacks' is the personal understanding topic featured in this episode.  Setbacks are events and experiences that can occur at any poin...

Episode 80 - Marketing competencies with guest Raj Kumar

03 Oct 2022

Contributed by Lukas

Episode #80. Marketing competencies is the topic featured in this episode; a topic we've covered previously but we believe it's important to hear diff...

Episode 79 - Life by design with guest Jodie Cook

26 Sep 2022

Contributed by Lukas

Episode #79. 'Life by design' is this episode's personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively ...

Episode 78 - Social legacy with guest Emily Chang

19 Sep 2022

Contributed by Lukas

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life.  Social le...

Episode 77. - Marketing capabilities with guest Denise Dewar

14 Sep 2022

Contributed by Lukas

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who nee...

Episode 76 - Goal setting with guest Max Hoppy

18 Jul 2022

Contributed by Lukas

Episode #76. The focus of this episode is goal setting, an area of personal understanding. Goal setting is a valuable tool for marketers, not only to ...

Episode 75 - Growth mindset with guest Bryony Thomas

12 Jul 2022

Contributed by Lukas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to l...

Episode 74 - Marketing ecosystems with guest George Porteous

04 Jul 2022

Contributed by Lukas

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and ho...

Episode 73 - Bravery with guest Gemma Greaves

27 Jun 2022

Contributed by Lukas

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging...

Episode 72 - Imposter Syndrome with guest Rita Clifton CBE

20 Jun 2022

Contributed by Lukas

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, leg...

Episode 71 - Burnout with guest Emma Bisset

30 May 2022

Contributed by Lukas

Episode #71. Our third in a special series on 'Burnout', this episode focuses on another passionate marketer's story of their experience and recovery ...

Episode 70 - Burnout with guest Kyrsten Halley

23 May 2022

Contributed by Lukas

Episode #70. The second in our special series on 'Burnout', this episode focuses on a marketer's experience of burnout, what they've learned and pract...

Episode 69 - Burnout with guest Maggie Supernova

16 May 2022

Contributed by Lukas

Episode #69. You asked and we listened… today's topic is much requested from our listeners – it's 'burnout'. Unfortunately, burnout in the marketi...

Episode 68 - Flexible working with guest Claire Low

09 May 2022

Contributed by Lukas

Episode #68. Flexible working is this episode's personal understanding topic for marketers - how we balance work and life, not only for ourselves to m...

Episode 67 - Performance Marketing with guest Kat Sale

25 Apr 2022

Contributed by Lukas

Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital cam...

Episode 66 - Empathy with guest Mimi Nicklin

18 Apr 2022

Contributed by Lukas

Episode #66. Today's topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for ma...

Episode 65 - Agency partnerships with guest Gareth Turner

29 Mar 2022

Contributed by Lukas

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we r...

Episode 64 - Advertising with guest Orlando Wood

21 Mar 2022

Contributed by Lukas

Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyl...