Exodus is celebrating its 8-year anniversary by reflecting on its journey and offering a 25% off sale! We discuss the impacts of the company culture and the importance of taking action. We also discuss challenges in the trail camera industry, lessons learned from interviewing hunters, misconceptions of the outdoor industry, important lessons in hunting, the value of relationships, and avoiding putting oneself or others on a pedestal. We discuss: Impact on the trail camera market through warranty policies and D2C model Different demographics buy different types of trail cameras Mistakes and setbacks are inevitable in business, and it's important to learn from them and adapt Close relationships are important Taking pride in positively impacting the outdoor camera space The market for trail cameras has become increasingly competitive, with fewer new brands popping up Being nimble and adapting to market shifts is crucial for success in the industry Although more competitive, newer brands can be successful with the tools and communities available in the hunting industry. The most rewarding aspect of Exodus is being involved with good people, building a culture one can believe in, and seeing personnel grow. Everyone has their own struggles and challenges, regardless of their level of success. Gratitude for one's customers and supporters should always be expressed. Controlling ground scent significantly prevents deer from scooting around cameras during hunting season. Ideal terrain features for cell cameras include the tops of drainages leading into a bench, hardwood fingers into swamps and marshes, and fence gaps or community scrapes at the bottom of a hub. Tops of drainages leading into a bench are great terrain features to use cell cameras on for intel purposes. Whitetail hunting can be approached in many different ways, but it's important to have conviction in your process. Successful whitetail hunters share common traits of being methodical and organized in their approach. Winter inventory is more impactful than summer inventory for hunting purposes. And so much more! Don't wait to take advantage of the sale, inventory is limited and discounts like this only happen twice a year. SAVE 25% STORE WIDE starting May 19th at 8 am CST here: https://bit.ly/3W8H03X Want to win a $750 Exodus gift card AND a $750 Asio Gear gift card? Sign up for your chance to win here: https://bit.ly/3AHDyU9 CONNECT: -https://linktr.ee/exodustrailcamera -https://bit.ly/TheDeerGearPodcast -https://linktr.ee/TheLandPodcast

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