Technical Marketing (Kim McMahon)

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Recorded09 Aug 2019

Publisherthewomenintechshow.com ↗

Handlerec:4345261

Show notes

Technical marketing is an area that has changed a lot with the development of new technologies. Kim McMahon, Marketing Strategies and Communications for McMahon consulting, explained different marketing strategies. We also talked about the importance of the message and how that can affect your market strategy. Kim also explained how social media and messaging tools are being used in technical marketing.

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