Global Business: The Violins of Cremona

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Recorded15 Oct 2015

Publisherpodcasts.files.bbci.co.uk ↗

Handlerec:18466519

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Cremona in northern Italy is the original home of the Stradivarius violin and now - several centuries later - master craftsmen are still producing hand-made violins and exporting around the world. But how can such a niche industry survive in the modern world of mass production?

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