India has emerged as one of the world’s fastest-growing fashion markets and is expected to touch $60 billion by 2022, which will make it the sixth largest in the world. This is due to its rapidly growing middle class and tech savvy consumers, who are buying online, as well as from a plethora of shopping malls which have mushroomed in the country’s bigger cities. International brands are trying to step in and take a share of this demand – some 300 of them are planning to open stores in India within the next two years. The BBC’s Nina Robinson talks to e-commerce brands, retailers, fashion entrepreneurs and influencers. The programme also features the Usha sewing project which is helping to train hundreds of thousands of rural women in sewing skills. Producer/presenter: Nina RobinsonImage: Woman from the Usha sewing project at a sewing machine Credit: Nina Robinson/BBC

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related