Innovation

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Recorded28 Sep 2010

Publisherpodcasts.files.bbci.co.uk ↗

Handlerec:18466820

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How do companies generate new ideas turn them into products? Peter Day hears from Professor Vijay Govindarajan. Professor Govindarajan tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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