Show notes
The self-confessed serial entrepreneur, founder of Copyblogger, and CEO of Rainmaker Digital, Brian Clark, stopped by this week to rap with me about his hero’s journey to success, the evolution of blogging and content marketing, and his culpability for the existence of this podcast.
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Start getting more from your site today! The inaugural guest of The Writer Files is a content marketing trail blazer who launched his one-man blog, Copyblogger.com, in 2006. With a modest investment, no audience, and no connections, he slowly and steadily built it into a vital 8-figure business, and one of “… the most popular [and influential] content marketing and writing blog[s]…” for online writers.
He is considered a top marketing influencer on writing, a “Top 10 Online Marketing Expert,” and one of the “100 Most Influential Online Marketers.” Brian has been featured in over 20 books including Linchpin by Seth Godin, and Free Agent Nation by Daniel Pink.
He is now the CEO of Rainmaker Digital, the digital commerce flagship behind Copyblogger, StudioPress, and Rainmaker Digital Services to name only a few. Brian is also the curator of the personal development newsletter Further, and Unemployable, a podcast and resource for freelancers, consultants, coaches, and like-minded entrepreneurs.
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In Part One of this file Brian Clark and I discuss:
How a reformed lawyer became an influential blogger
The importance of compelling storytelling to successful online content
The moment Brian realized he was an entrepreneur who could write and not a traditional writer
How a near death experience led to an enlightening career change
The birth of content marketing
How Brian helped grow an online empire without any outside investments or advertising
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Copyblogger.com – Build Your Online Authority with Powerfully Effective Content Marketing
Brian Clark’s Author Page at Copyblogger
Further – Achieve Your Goals and Live Your Best Life
Unemployable – The Solution to Information Overload for Small Business Owners
Here s How Brian Clark Writes
Here s How Seth Godin Writes
How Bestselling Author Daniel Pink Writes
Brian Clark on Twitter
Kelton Reid on Twitter
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