In this episode of Writing at the Red House, Kathi Lipp sits down with TikTok creator Lauren to unpack the power of authentic content creation. With a quarter-million followers and a full-time job, Lauren demonstrates how simplicity and consistency can lead to meaningful audience connection. Listeners will discover: - How Lauren accidentally grew her following through simple garden and cooking videos - The importance of consistent posting times and basic hashtag strategy - Why authenticity trumps perfection in content creation - Tips for balancing content creation with family life - The value of keeping social media fun and pressure-free Links & Resources Mentioned: Lauren's TikTok: https://www.tiktok.com/@totesma_gotes

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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