What do you do when you’re searching for content that represents you but you find none? You make it yourself! In this episode, beauty YouTuber, Michaela Davert, stops by to share her story and her experience growing her channel and getting huge press and her top tips on how you can stand out with your uniqueness! “I never came across a young woman with a disability and I thought why don’t I try to be that new face and change that?” Michaela started on YouTube in 2014. She stumbled onto makeup videos and instantly fell in love with the industry. She was inspired by other Beauty YouTubers, but she soon realized that no one was making that content for people with disabilities. So she stepped up and decided to do it herself! She started spreading her positive energy and her message that having a disability is not a negative thing. As she says, “We all go through life with challenges and we should be grateful for what we have.” From there, her channel started growing like it was on steroids. Now, she has over 38k subscribers and a combined total of over 1.4 million views! “I have a story and a message that I want to share while doing what I love.” Michaela is 19, lives with her family, including her twin brother, and she’s a junior in college pursuing a focus on digital marketing. She has Osteogenesis Imperfecta Type III, also known as brittle bone disease, a rare disease that affects 1 in 250k people but that does not dampen her bubbling and positive personality and her goal for being one of the next Covergirls. Her core audience is made up of teens and young adults who are looking to learn about another person’s perspective. “I’m not a person that really cares what other people think. Those comments about you are really about themselves.” Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram

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