There’s something magical that happens when you’re connected to your purpose and you’re sharing it authentically with the world. Beauty YouTuber & ipsy Creator, Lynette Cenée, is proof of that -and her channel is exploding. On this episode, we get to know more about Lynette and how she went from a coincidental YouTuber to a beauty powerhouse! “The trick to the business: be a joy to be around, and easy to work with.” Lynette got her start on YouTube purely through serendipity. She was a makeup artist in Los Angeles, working with celebrities, on music videos, TV & film, you name it. But she wasn’t happy with her growth and she was looking to change jobs. In January 2013, she decided to respond to an online and in no time she was cast for her own YouTube channel. “Be careful who you’re talking to because you may be working with them again in the future.” After years of several company acquisitions and ownership legal battles later, Lynette was able to get full ownership of her channel. In May 2016, she became one of only 10 in-house creators at ipsy Studios. From a young age, Lynette's parents, who were stage magicians, instilled in her a strong belief in magic. She has taken that belief and infused it into the creativity and edginess she brings to her channel, which has now reached over 450 thousand subscribers and has over 3.3 million total views. “Influence is a gift, and we should all approach it that way.” Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram

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