“How many fishtail braids can someone do before their eyes bleed?” Chatting with today’s guest on Beauty and the Vlog is a master class in sharing your authentic voice. Prepare to laugh and learn from a lifestyle and food influencer who has been on YouTube since 2008, amassing 150,000 followers and 18.5M video views. Theodore Leaf began his career – and his YouTube channel – as a stylist at Chris McMillan Salon in Los Angeles. Hoping to expand his client base, Theodore uploaded a demo video on YouTube, but had no intention of posting consistently to cultivate a following until he met and became friends with Michelle Phan. Watching Michelle work and teaming up with her on projects for the For All Women Network (FAWN), Theodore got inspired to grow his own channel. He was able to capitalize on that social media presence to land network and cable gigs including Fashion Star and Secret Guide to Fabulous. But after a move to New York and a little soul searching, Theodore made the decision to shift the focus of his channel to lifestyle and cooking. He incorporated a vlog while attending culinary school, and thus began his quest to become the next Martha Stewart! Listen as Theodore shares the importance of being yourself, diversifying your online presence and capitalizing on the freedom provided by the YouTube framework. Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.

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