You would think someone like Shawn Johnson, a well-known olympian, would have had an easy time on YouTube, right? WRONG! Despite having an established following as a professional athlete, Shawn’s decision to start a YouTube channel proved to be a lot more work than she initially thought. Her instagram followers didn’t immediately hop over to YouTube, and at first, her channel was struggling. HOW can that be? You have to constantly be creating content… a MINIMUM of one video a week, because without that, you cannot grow. Every video you upload has potential to be your next viral video, and each video means more chances of your video being picked up by the algorithm. Naturally, the more content, the better. The initial growth (and then later… the stalling of growth) is HARD. Shawn only had 50k subscribers after 2 years with her channel. Even a celebrity like Shawn has to put in the same work as everyone else to take their channel to the next level. Once Shawn decided to go ALL IN, Shawn leveraged her celebrity status to do collaborations with other celebrities and YouTubers. She also did A LOT of trending videos. Balancing working with brands and satisfying the needs and wants with the brands while still being authentic to your audience. Finding the balance as a vlogger to share what your audience wants to see while also protecting your own privacy. Once you throw it out there, people will say whatever they want to say about you. For Shawn Johnson, YouTube is truly a balancing act (see what I did there? Shawn Johnson is an olympic balance beam champion), but it has given her SO much freedom and a new way to serve a different audience. What are you struggling with? ---------- Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic! 👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass. 💗 Ready to explode your channel? Join the Zero to Influence Bootcamp waitlist CONNECT WITH ERIKA: ✨ Instagram: @beautyandthevlog ✨ YouTube Channel: Beauty and the Vlog TV ✨ Website: www.erikavieira.net ✨ Beauty and the Vlog Facebook Group

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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