Customers Prefer a Fix over Change

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TheSalesAdvice: Selling Will Never Be The Same Again not yet transcribed

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Recorded10 Sep 2022

Publisheranchor.fm ↗

Handlerec:3410201

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Here is a challenge for you. How do you handle situations where a prospect currently experiences dissatisfaction in one area, but according their thinking changing to you may lead to imperfection in another? They much prefer a fix over a change.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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