Thinks Out Loud: E-commerce and Digital Strategy
Episodes
Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)
25 Apr 2024
Contributed by Lukas
With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, ...
Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)
16 Apr 2024
Contributed by Lukas
If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’...
Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
10 Apr 2024
Contributed by Lukas
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn ...
Will Your Customers Use AI? (Thinks Out Loud Episode 418)
03 Apr 2024
Contributed by Lukas
AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers...
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
28 Mar 2024
Contributed by Lukas
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands...
Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)
20 Mar 2024
Contributed by Lukas
As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is i...
Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)
13 Mar 2024
Contributed by Lukas
The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI ...
CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)
06 Mar 2024
Contributed by Lukas
In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Ju...
No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)
28 Feb 2024
Contributed by Lukas
You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pou...
Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)
21 Feb 2024
Contributed by Lukas
I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bull...
Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)
14 Feb 2024
Contributed by Lukas
You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive wa...
Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)
07 Feb 2024
Contributed by Lukas
If we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & an...
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
31 Jan 2024
Contributed by Lukas
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influence...
The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410)
23 Jan 2024
Contributed by Lukas
Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In parti...
2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)
17 Jan 2024
Contributed by Lukas
Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing re...
Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)
10 Jan 2024
Contributed by Lukas
Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep...
Revisiting What Trees Will You Plant? (Thinks Out Loud)
02 Jan 2024
Contributed by Lukas
Have you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way ...
Revisiting Gratitude 2023 (Thinks Out Loud)
27 Dec 2023
Contributed by Lukas
As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the b...
Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407)
20 Dec 2023
Contributed by Lukas
Hey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinfor...
Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406)
14 Dec 2023
Contributed by Lukas
2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big less...
Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)
07 Dec 2023
Contributed by Lukas
With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answ...
What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
29 Nov 2023
Contributed by Lukas
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data c...
Gratitude 2023 (Thinks Out Loud Episode 403)
21 Nov 2023
Contributed by Lukas
Every year around Thanksgiving, I like to take a few minutes to remember how lucky I am. This year is no different. I’m incredibly fortunate. And, I...
What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)
15 Nov 2023
Contributed by Lukas
Artificial intelligence is already driving massive changes for Big Tech. It’s driving massive change for search engines and search marketing. It’s...
Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
09 Nov 2023
Contributed by Lukas
Big Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that custom...