This is Product Marketing
Episodes
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
26 May 2022
Contributed by Lukas
In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Ni...
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
26 May 2022
Contributed by Lukas
In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Ni...
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
28 Apr 2022
Contributed by Lukas
In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour sha...
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
28 Apr 2022
Contributed by Lukas
In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour sha...
Episode 22: Janaki Nori - Driving the Product Adoption Program
22 Mar 2022
Contributed by Lukas
In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her ...
Episode 22: Janaki Nori - Driving the Product Adoption Program
22 Mar 2022
Contributed by Lukas
In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her ...
Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging
14 Feb 2022
Contributed by Lukas
In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often us...
Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging
14 Feb 2022
Contributed by Lukas
In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often us...
Episode 20: Caryne Say - Getting Started with Account Based Marketing
17 Jan 2022
Contributed by Lukas
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne sha...
Episode 20: Caryne Say - Getting Started with Account Based Marketing
17 Jan 2022
Contributed by Lukas
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne sha...
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
14 Dec 2021
Contributed by Lukas
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product...
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
14 Dec 2021
Contributed by Lukas
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product...
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
01 Nov 2021
Contributed by Lukas
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He a...
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
01 Nov 2021
Contributed by Lukas
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He a...
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
28 Sep 2021
Contributed by Lukas
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of ...
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
28 Sep 2021
Contributed by Lukas
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of ...
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
22 Sep 2021
Contributed by Lukas
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He als...
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
22 Sep 2021
Contributed by Lukas
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He als...
Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy
14 Sep 2021
Contributed by Lukas
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also di...
Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy
14 Sep 2021
Contributed by Lukas
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also di...
Episode 14: Kelly Drozd - Agile Marketing
22 Jun 2021
Contributed by Lukas
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get s...
Episode 14: Kelly Drozd - Agile Marketing
22 Jun 2021
Contributed by Lukas
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get s...
Episode 13: John Zilch - Achieving a Successful Product Launch
07 Jun 2021
Contributed by Lukas
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to ov...
Episode 13: John Zilch - Achieving a Successful Product Launch
07 Jun 2021
Contributed by Lukas
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to ov...
Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey
12 May 2021
Contributed by Lukas
In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively mak...
Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey
12 May 2021
Contributed by Lukas
In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively mak...
Episode 11: Camil Lafreniere - Product Marketing vs. Product Management
27 Apr 2021
Contributed by Lukas
In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships bet...
Episode 11: Camil Lafreniere - Product Marketing vs. Product Management
27 Apr 2021
Contributed by Lukas
In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships bet...
Episode 10: Brian Martell - Building a Base of Influence for Product Marketing
12 Apr 2021
Contributed by Lukas
In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum"....
Episode 10: Brian Martell - Building a Base of Influence for Product Marketing
12 Apr 2021
Contributed by Lukas
In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum"....
Episode 9: Crispin Read - How to Build a Successful Second Product
08 Mar 2021
Contributed by Lukas
In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to ...
Episode 9: Crispin Read - How to Build a Successful Second Product
08 Mar 2021
Contributed by Lukas
In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to ...
Episode 8: Anita Raj - Go to Team Before Go to Market
02 Feb 2021
Contributed by Lukas
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut and Crispin Read discuss product marketing and the product launch proces...
Episode 8: Anita Raj - Go to Team Before Go to Market
02 Feb 2021
Contributed by Lukas
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut and Crispin Read discuss product marketing and the product launch proces...
Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done
27 Oct 2020
Contributed by Lukas
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review the approach has gained an enthusiastic following. This PMM Hive Talk...
Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done
27 Oct 2020
Contributed by Lukas
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review the approach has gained an enthusiastic following. This PMM Hive Talk...
Episode 6: Maria Ross - The Empathy Edge
12 Oct 2020
Contributed by Lukas
In this episode, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read discuss empathy and how to harness the value of co...
Episode 6: Maria Ross - The Empathy Edge
12 Oct 2020
Contributed by Lukas
In this episode, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read discuss empathy and how to harness the value of co...
Episode 5: Crispin Read - Don't Create a Category
05 Oct 2020
Contributed by Lukas
In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He descri...
Episode 5: Crispin Read - Don't Create a Category
05 Oct 2020
Contributed by Lukas
In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He descri...
Episode 4: Crispin Read - What Is a Product?
28 Sep 2020
Contributed by Lukas
In this episode, Crispin Read explores the most fundamental question in product marketing - what is a product? He describes how product proliferation ...
Episode 4: Crispin Read - What Is a Product?
28 Sep 2020
Contributed by Lukas
In this episode, Crispin Read explores the most fundamental question in product marketing - what is a product? He describes how product proliferation ...
Episode 3: Bruno Aziza - The Story of Oracle Analytics Gartner Magic Quadrant Turnaround
21 Sep 2020
Contributed by Lukas
Bruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the...
Episode 3: Bruno Aziza - The Story of Oracle Analytics Gartner Magic Quadrant Turnaround
21 Sep 2020
Contributed by Lukas
Bruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the...
Episode 2: John Kreisa - Product Marketing Career Roadmap
14 Sep 2020
Contributed by Lukas
John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about...
Episode 2: John Kreisa - Product Marketing Career Roadmap
14 Sep 2020
Contributed by Lukas
John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about...
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
08 Sep 2020
Contributed by Lukas
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot ma...
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
08 Sep 2020
Contributed by Lukas
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot ma...
Episode 0: Welcome to This is Product Marketing
18 Aug 2020
Contributed by Lukas
This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with a...
Episode 0: Welcome to This is Product Marketing
18 Aug 2020
Contributed by Lukas
This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with a...