Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook

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Recorded29 Sep 2025

Publisherfeeds.buzzsprout.com ↗

Handlerec:17529346

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In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth".All rights reserved. © Product Marketing Hive.

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