This is Product Marketing
Episodes
Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down
26 May 2026
Contributed by Lukas
In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle ...
Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day
28 Apr 2026
Contributed by Lukas
In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive ...
Episode 73: VinÃcius Chacon - Learnings from Launching an AI Product
24 Mar 2026
Contributed by Lukas
In this episode, VinÃcius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the r...
Episode 73: VinÃcius Chacon - Learnings from Launching an AI Product
24 Mar 2026
Contributed by Lukas
In this episode, VinÃcius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the r...
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
24 Feb 2026
Contributed by Lukas
In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management...
Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
24 Feb 2026
Contributed by Lukas
In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management...
Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
27 Jan 2026
Contributed by Lukas
In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence...
Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
27 Jan 2026
Contributed by Lukas
In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence...
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
16 Dec 2025
Contributed by Lukas
In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst re...
Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
16 Dec 2025
Contributed by Lukas
In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst re...
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
26 Nov 2025
Contributed by Lukas
In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with deve...
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
26 Nov 2025
Contributed by Lukas
In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with deve...
Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
28 Oct 2025
Contributed by Lukas
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role o...
Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
28 Oct 2025
Contributed by Lukas
In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role o...
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
29 Sep 2025
Contributed by Lukas
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the t...
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
29 Sep 2025
Contributed by Lukas
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the t...
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
19 Aug 2025
Contributed by Lukas
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She sha...
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
19 Aug 2025
Contributed by Lukas
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She sha...
Episode 65: Talya Heller - How to Find What Makes Your Product Different
31 Jul 2025
Contributed by Lukas
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through ...
Episode 65: Talya Heller - How to Find What Makes Your Product Different
31 Jul 2025
Contributed by Lukas
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through ...
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
26 Jun 2025
Contributed by Lukas
In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build...
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
26 Jun 2025
Contributed by Lukas
In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build...
Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
13 May 2025
Contributed by Lukas
In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can ...
Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
13 May 2025
Contributed by Lukas
In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can ...
Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
09 Apr 2025
Contributed by Lukas
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, an...
Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
09 Apr 2025
Contributed by Lukas
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, an...
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
11 Mar 2025
Contributed by Lukas
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing an...
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
11 Mar 2025
Contributed by Lukas
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing an...
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
19 Feb 2025
Contributed by Lukas
In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares first...
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
19 Feb 2025
Contributed by Lukas
In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares first...
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
28 Jan 2025
Contributed by Lukas
In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing...
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
28 Jan 2025
Contributed by Lukas
In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing...
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
19 Dec 2024
Contributed by Lukas
In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successfu...
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
19 Dec 2024
Contributed by Lukas
In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successfu...
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
27 Nov 2024
Contributed by Lukas
In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and th...
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
27 Nov 2024
Contributed by Lukas
In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and th...
Episode 56: Sahil Sethi - Product Marketing Level Up
12 Nov 2024
Contributed by Lukas
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to d...
Episode 56: Sahil Sethi - Product Marketing Level Up
12 Nov 2024
Contributed by Lukas
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to d...
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
23 Oct 2024
Contributed by Lukas
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal bound...
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
23 Oct 2024
Contributed by Lukas
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal bound...
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
09 Oct 2024
Contributed by Lukas
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and pro...
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
09 Oct 2024
Contributed by Lukas
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and pro...
Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers
25 Sep 2024
Contributed by Lukas
In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a...
Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers
25 Sep 2024
Contributed by Lukas
In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a...
Episode 52: Bianca Galan - Inside an International B2C Product Launch
10 Sep 2024
Contributed by Lukas
In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianc...
Episode 52: Bianca Galan - Inside an International B2C Product Launch
10 Sep 2024
Contributed by Lukas
In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianc...
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
20 Aug 2024
Contributed by Lukas
In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed th...
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
20 Aug 2024
Contributed by Lukas
In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed th...
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
07 Aug 2024
Contributed by Lukas
In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-leve...
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
07 Aug 2024
Contributed by Lukas
In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-leve...
Episode 49: Elena Hutchison - Decoding Analyst Relations
23 Jul 2024
Contributed by Lukas
In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and bes...
Episode 49: Elena Hutchison - Decoding Analyst Relations
23 Jul 2024
Contributed by Lukas
In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and bes...
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
09 Jul 2024
Contributed by Lukas
In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transit...
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
09 Jul 2024
Contributed by Lukas
In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transit...
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
18 Jun 2024
Contributed by Lukas
In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his ...
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
18 Jun 2024
Contributed by Lukas
In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his ...
Episode 46: Terezia Batovska - The Key to Analyst Relations Success
07 May 2024
Contributed by Lukas
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations p...
Episode 46: Terezia Batovska - The Key to Analyst Relations Success
07 May 2024
Contributed by Lukas
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations p...
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
09 Apr 2024
Contributed by Lukas
In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubh...
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
09 Apr 2024
Contributed by Lukas
In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubh...
Episode 44: Abiola Apooyin - Conducting Market Research
13 Mar 2024
Contributed by Lukas
In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant N...
Episode 44: Abiola Apooyin - Conducting Market Research
13 Mar 2024
Contributed by Lukas
In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant N...
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
21 Feb 2024
Contributed by Lukas
In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for ...
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
21 Feb 2024
Contributed by Lukas
In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for ...
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
16 Jan 2024
Contributed by Lukas
In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-mar...
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
16 Jan 2024
Contributed by Lukas
In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-mar...
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
28 Nov 2023
Contributed by Lukas
In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the ...
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
28 Nov 2023
Contributed by Lukas
In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the ...
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
05 Sep 2023
Contributed by Lukas
In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts...
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
05 Sep 2023
Contributed by Lukas
In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts...
Episode 39: Julien Sauvage - Building a Great Sales Deck
08 Aug 2023
Contributed by Lukas
In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key compone...
Episode 39: Julien Sauvage - Building a Great Sales Deck
08 Aug 2023
Contributed by Lukas
In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key compone...
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs
19 Jul 2023
Contributed by Lukas
In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on...
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs
19 Jul 2023
Contributed by Lukas
In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on...
Episode 37: Robert Karel - Analyst Relations and Product Marketing
13 Jun 2023
Contributed by Lukas
In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations...
Episode 37: Robert Karel - Analyst Relations and Product Marketing
13 Jun 2023
Contributed by Lukas
In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations...
Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing
09 May 2023
Contributed by Lukas
In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketin...
Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing
09 May 2023
Contributed by Lukas
In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketin...
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
18 Apr 2023
Contributed by Lukas
In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running succes...
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
18 Apr 2023
Contributed by Lukas
In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running succes...
Episode 34: Jason Schifrien - Product Release Process at Roku
22 Mar 2023
Contributed by Lukas
In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also...
Episode 34: Jason Schifrien - Product Release Process at Roku
22 Mar 2023
Contributed by Lukas
In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also...
Episode 33: Shari Diamond - Product Marketing Skills
21 Feb 2023
Contributed by Lukas
In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also share...
Episode 33: Shari Diamond - Product Marketing Skills
21 Feb 2023
Contributed by Lukas
In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also share...
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales
17 Jan 2023
Contributed by Lukas
In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discus...
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales
17 Jan 2023
Contributed by Lukas
In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discus...
Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
20 Dec 2022
Contributed by Lukas
Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. Â In this episode, PMM Hi...
Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
20 Dec 2022
Contributed by Lukas
Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. Â In this episode, PMM Hi...
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
22 Nov 2022
Contributed by Lukas
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gai...
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
22 Nov 2022
Contributed by Lukas
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gai...
Episode 29: Axel Kirstetter - What Happens After the Product Launch
19 Oct 2022
Contributed by Lukas
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product...
Episode 29: Axel Kirstetter - What Happens After the Product Launch
19 Oct 2022
Contributed by Lukas
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product...
Episode 28: April Rassa - Making Product Marketing More Strategic
26 Sep 2022
Contributed by Lukas
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoug...
Episode 28: April Rassa - Making Product Marketing More Strategic
26 Sep 2022
Contributed by Lukas
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoug...
Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire
23 Aug 2022
Contributed by Lukas
In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. ...
Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire
23 Aug 2022
Contributed by Lukas
In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. ...
Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing
19 Jul 2022
Contributed by Lukas
In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in tran...
Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing
19 Jul 2022
Contributed by Lukas
In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in tran...
Episode 25: Jennifer Crawford - Developing Buyer Personas
28 Jun 2022
Contributed by Lukas
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buy...
Episode 25: Jennifer Crawford - Developing Buyer Personas
28 Jun 2022
Contributed by Lukas
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buy...