Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products

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Recorded28 Jan 2025

Publisherfeeds.buzzsprout.com ↗

Handlerec:17529354

Show notes

In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Sasha's article "Go-to-Market Strategy for Open Source Products".All rights reserved. © Product Marketing Hive.

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