Show notes
In this episode, Laura sits down with Leslie Robertson, owner of Prime Personal Training in Ottawa, Ontario. Leslie shares the evolution of her 14-year fitness business journey — from grinding through long days as a solo trainer, to navigating motherhood, COVID, burnout, staffing challenges, and ultimately rebuilding her business in a more sustainable and aligned way.Together, they talk about what it really looks like to shift from overwhelmed operator to empowered CEO, the mindset challenges that come with hiring and leadership, and how simplifying your business can completely transform your energy, capacity, and quality of life.This conversation is honest, practical, emotional, and deeply encouraging for any entrepreneur who feels exhausted by the way they’re currently running their business.In this episode you will hear:00:03 — Introducing Leslie Robertson and Prime Personal Training02:03 — Leslie’s background in teaching, athletics, and personal training03:55 — The realities of running a fitness business for 14 years06:28 — COVID, motherhood, and the hardest seasons of entrepreneurship07:42 — Why Leslie knew her business model needed to change08:53 — Burnout, exhaustion, and realizing something had to give10:07 — The shift from online hustle to simplifying the business11:26 — Losing a key team member and rebuilding after revenue loss13:00 — Creating more simplicity, space, and CEO time14:21 — The studio transformation that changed the business15:31 — Hiring fears, team growth, and understanding business numbers16:44 — The power of local marketing and community visibility18:09 — Moving from business operator to true CEO20:58 — How one DM led to hiring an incredible trainer21:24 — Leslie reflects on burnout, stress, and constantly hustling online23:49 — Why coaching felt different this time around24:49 — Letting go of grind culture and creating alignment25:24 — Building a business that allows for real life again26:07 — Leadership, hard conversations, and managing a growing team28:16 — The identity shift that happens when your business evolves29:36 — Why investing in support changed everything32:32 — Leslie’s philosophy on sustainable health and fitness35:11 — Why women need support, not more extreme strategies37:29 — How to connect with Leslie and Prime Personal Training Leslie's Links:Instagram: https://www.instagram.com/getfitwithles/Instagram: https://www.instagram.com/primepersonaltrainingottawa/Website: primepersonaltraining.caWebsite: https://getfitwithles.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok