In this inspiring episode of This Mother Means Business, Laura Sinclair sits down with Traci Channer, founder and CEO of The Decided Collection, a pajama brand designed especially for tween girls. What began as a passion project inspired by her daughter quickly evolved into a full-blown business.Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. The two dive into real talk about navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke).Whether you're dreaming of launching your own business or simply love a story about following your gut, this episode is packed with relatable moments, candid lessons, and a whole lot of heart. In this episode you will hear: 00:00 – Meet Traci Channer & Her Entrepreneurial Story 05:10 – From Corporate America to Starting a Brand 10:11 – Why Community Matters in Business 15:45 – Balancing Family Life & Business Ownership 20:01 – Designing Pajamas That Tween Girls Actually Love 24:21 – What No One Tells You About Manufacturing 27:57 – Entrepreneurship Lessons You’ll Keep Coming Back To Traci's Links:Instagram: thedecidedcollectionWebsite: http://www.decidedco.comJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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