This Week in Business
Episodes
Bias in Bankruptcy Proceedings: Does Race Matter in the Decision Process?
07 Oct 2021
Contributed by Lukas
Sasha Indarte, Assistant Professor of Finance at the Wharton School, talks about her new research revealing bias and disparities in the bankruptcy pro...
When Will the Auto Industry Return to Normal? Subaru President Weighs In
05 Oct 2021
Contributed by Lukas
Subaru America President and CEO Tom Doll visits Wharton Business Daily to talk about the impact of the semiconductor chip shortage on car sales, the ...
Can an Algorithm Be an Effective Employee Manager?
30 Sep 2021
Contributed by Lukas
Lindsey Cameron, Assistant Professor of Management at the Wharton School, joins Wharton Business Daily to discuss California's efforts to regulate wor...
Robert Reich: We're Almost at a Goldilocks Economy, but There's Still Reluctance to Spend
28 Sep 2021
Contributed by Lukas
Robert Reich, Economist & 22nd U.S. Secretary of Labor under President Bill Clinton, visits Wharton Business Daily to discuss the current state of...
Economist Says the Biden Administration's Proposed Spending Package Will Reduce GDP by 4% in 2050
23 Sep 2021
Contributed by Lukas
Jon Huntley, Senior Economist with the Penn Wharton Budget Model, talks about the macroeconomic effects of a policy package consistent with the August...
What Would an Equitable Culture Look Like?
21 Sep 2021
Contributed by Lukas
Yanis Varoufakis, economist and former Greek Finance Minister, talks about his new book, "Another Now," which lays out a world with no billionaires, n...
Working Families Are Not Claiming Their Benefits: Why That's a Problem
16 Sep 2021
Contributed by Lukas
Wendy De La Rosa, Assistant Professor of Marketing at the Wharton School, talks about her new report showing working families aren't claiming benefits...
20 Years Later: How 9/11 Has Shaped Homeland Security
14 Sep 2021
Contributed by Lukas
Juliette Kayyem, President Obama's Assistant Secretary for Intergovernmental Affairs at the Department of Homeland Security and CNN National Security ...
Are Corporate Vaccine Mandates Ethical & Enforceable?
09 Sep 2021
Contributed by Lukas
Rob Hughes, Assistant Professor of Legal Studies and Business Ethics at the Wharton School talks about why employers have a moral responsibility to ta...
U.S. Secretary of Labor on Getting Americans Back to Work
07 Sep 2021
Contributed by Lukas
U.S. Secretary of Labor Marty Walsh talks about the state of the labor market and why the government investing in jobs and employment services will he...
FEMA & Climate Change: Identifying Ways to Better Help Homeowners in Flood Areas
02 Sep 2021
Contributed by Lukas
Howard Kunreuther, Wharton Faculty Director Emeritus of the Risk Management & Decision Processes Center, talks about shifts FEMA is making to the ...
Barbara Corcoran on the State of Small Business
31 Aug 2021
Contributed by Lukas
Barbara Corcoran, Star and Executive Producer of ABC's "Shark Tank," and Founder of The Corcoran Group, talks about the state of small business, why s...
An Ambitious Goal: Will Half of All Cars Sold in 2030 Be Electric?
26 Aug 2021
Contributed by Lukas
Wharton Management Professor John Paul MacDuffie talks about President Biden's new executive order on electric vehicles and what needs to happen from ...
Darren Rovell on the Explosion of the Sports Memorabilia Market
24 Aug 2021
Contributed by Lukas
Darren Rovell, Senior Executive Producer of the Action Network and Top Sports Business Reporter, talks with Wharton Business Daily Guest Host Anthony ...
How Do Diversity, Equity & Inclusion Initiatives Positively Impact Workplace Culture?
19 Aug 2021
Contributed by Lukas
Nancy Rothbard, Deputy Dean and Management Professor at the Wharton School, talks to Dan Loney about a new report she co-authored on evidence-based di...
Back to School 2021: U.S. Education Secretary on Reimagining Education in America
17 Aug 2021
Contributed by Lukas
U.S. Secretary of Education Miguel Cardona discusses the current state of education in America, why we need to reimagine what schools can be and retur...
Can a Text Message Reminder Encourage Covid Vaccinations?
12 Aug 2021
Contributed by Lukas
Mitesh Patel, VP of Clinical Transformation and National Lead of Behavioral Insights at Ascension Health, and Associate Professor of Health Care Manag...
Walmart's Chief Sustainability Officer on the Rise in ESG
10 Aug 2021
Contributed by Lukas
Walmart's Chief Sustainability Officer Kathleen McLaughlin talks to Dan Loney about the company's newly released 2021 Environmental Social Governance ...
Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games
05 Aug 2021
Contributed by Lukas
Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges br...
Rotten Tomatoes Editor in Chief: There Will Always Be a Place for the Theatrical Experience
03 Aug 2021
Contributed by Lukas
As movies head back into theaters late this summer and into fall, Joel Meares, Editor in Chief of Rotten Tomatoes, talks about getting back to reviewi...
NJ Governor Phil Murphy on the Impact of the Delta Variant on Economic Recovery
29 Jul 2021
Contributed by Lukas
New Jersey Governor Phil Murphy discusses how states are dealing with the pandemic, what New Jersey specifically is doing, and the impact the Delta va...
Olympic Gold Medalist Jordan Burroughs on Not Making it to the Tokyo Games
27 Jul 2021
Contributed by Lukas
Jordan Burroughs, Olympic Gold Medal Wrestler and four-time World Champion, talks to Dan Loney about competing in the Olympic Games and why he's set h...
Navigating Cryptocurrency's Uncertainties & Regulation Challenges
22 Jul 2021
Contributed by Lukas
Sarah Hammer, Managing Director of the Stevens Center for Innovation in Finance, talks to Dan Loney about the unknowns in the crypto landscape and why...
Behind the Decentralization of ShapeShift, and its Move to a Token-Based Organization
20 Jul 2021
Contributed by Lukas
Erik Voorhees, CEO of ShapeShift, a self-custody crypto platform, talks to Dan Loney about how the decision behind dismantling the company's entire co...
Is There Still Bias in the Hiring Process? Here's How to Create an Unbiased Algorithm
15 Jul 2021
Contributed by Lukas
Corinne Low, Wharton Assistant Professor of Business Economics and Public Policy, talks to Dan Loney about her new research into whether firms discrim...
Jillian Michaels Talks About Getting Back to Working Out at the Gym
13 Jul 2021
Contributed by Lukas
Jillian Micheals, global health and fitness expert, wellness entrepreneur and creator of THE FITNESS APP, talks about getting back to the gym as part ...
The Conscience Code: Will We See a Spike in Employee Activism as We Head Back to the Office?
08 Jul 2021
Contributed by Lukas
Richard Shell, Wharton Professor of Legal Studies & Business Ethics, and Management, and author of The Conscience Code, talks to Dan Loney about t...
How Much Regulation Will We See Around Bitcoin?
06 Jul 2021
Contributed by Lukas
Ray Sharif-Askary, Director of Investor Relations at Grayscale Investments, talks to Dan Loney about the bitcoin outlook, and what's in store for this...
Learning to Lead: How to Take Your Firm to Future Growth
01 Jul 2021
Contributed by Lukas
Mike Useem, Wharton Professor of Management and Director of the Center for Leadership and Change Management, talks about the future of work, the futur...
Celebrity Chef Andrew Zimmern on the State of the Restaurant Industry as the World Reopens
29 Jun 2021
Contributed by Lukas
Andrew Zimmern, chef, writer, traveler and TV host, talks to Dan Loney about how the restaurant industry is faring as the world opens back up. This in...
New Report Suggests ESG Returns Might Not Have Been as Successful Without Concerns Around Climate
24 Jun 2021
Contributed by Lukas
Luke Taylor, Associate Professor of Finance at Wharton, talks to Dan Loney about his new report that analyzed ESG investment products and the returns ...
Josh Levs on Improving Family Leave Policies in the United States
22 Jun 2021
Contributed by Lukas
Josh Levs, former CNN Journalist, author of All In: How Our Work-First Culture Fails Dads, Families and Business - And How We Can Fix It Together and ...
DeFi Toolkit: The Opportunities & Dangers of Decentralizing Finance
17 Jun 2021
Contributed by Lukas
Kevin Werbach, Wharton Professor of Legal Studies and Business Ethics, talks to Wharton Business Daily's Dan Loney about decentralized finance - the i...
Achieving Herd Immunity: Utah Governor Spencer Cox Talks About Vaccination Rates & its Pandemic Response
15 Jun 2021
Contributed by Lukas
Utah Governor Spencer Cox talks pandemic preparedness with Wharton Business Daily's Dan Loney. He also explains the state's vaccine rates - especially...
How the Climate Change Movement Is Having an Impact Within Boardrooms
10 Jun 2021
Contributed by Lukas
Sarah Light, Associate Professor of Legal Studies & Business Ethics at Wharton, talks to Dan Loney about Big Oil's climate-change takedown and the...
Celebrating Pride 2021: NYC Pride Co-chair Talks about This Year's Virtual Festivities
08 Jun 2021
Contributed by Lukas
Andre Thomas, Co-chair of NYC Pride, talks about the 2021 NYC Pride celebrations in light of the ongoing pandemic. This interview originally aired as ...
Inflation Is Back. How Will It Impact a Post-pandemic Recovering Economy?
03 Jun 2021
Contributed by Lukas
Wharton Finance Professor Itay Goldstein analyzes inflation and its impact on the economy that is still recovering from the effects of the Covid-19 pa...
Airbnb's Joe Gebbia Talks about What to Expect with Summer Travel
01 Jun 2021
Contributed by Lukas
Joe Gebbia, co-founder of Airbnb, talks about summer 2021 travel trends and the company's outlook. Hosted on Acast. See acast.com/privacy for more inf...
Understanding the Dynamics of Distortion in Retelling the News
27 May 2021
Contributed by Lukas
Wharton Assistant Professor of Marketing Shiri Melumad talks about her new research into the concept of "successive summarization" and how news storie...
Carly Fiorina on Cybercriminals & Attacks and What It Means to Be a Leader
25 May 2021
Contributed by Lukas
Former HP CEO and GOP 2016 Presidential Candidate Carly Fiorina talks to Wharton Business Daily's Dan Loney about a variety of hot topics - from the o...
Isabel Guzman on Small Business Economic Recovery
20 May 2021
Contributed by Lukas
Isabel Guzman, Administrator of the Small Business Administration, talks to Dan Loney about the state of small business at this point in the pandemic,...
Journalist Brooke Baldwin on How Huddles Can Expand Workplace Opportunities for Women
18 May 2021
Contributed by Lukas
Brooke Baldwin, journalist and former CNN anchor, talks about what inspired her to move into the next phase of her career and her new book, Huddle: Ho...
Does the Fed Have the Power to Address Climate Change?
13 May 2021
Contributed by Lukas
Christina Skinner, Wharton Assistant Professor of Legal Studies & Business Ethics, talks to Wharton Business Daily's Dan Loney about a recent op-e...
Actress Laura Prepon on Finding the Balance Between Motherhood, Her New Venture + the Pandemic
11 May 2021
Contributed by Lukas
Laura Prepon, Actress (That 70's Show, Orange is the New Black), Director, New York Times Bestselling Author and Founder of PrepOn Kitchen, talks to D...
Why the Top Ranks of the Federal Reserve Remain Disproportionately White
06 May 2021
Contributed by Lukas
Peter Conti-Brown, Wharton Assistant Professor of Legal Studies & Business Ethics, talks about a new report he co-authored with Brookings regardin...
Behind the Scenes of NFL Draft Day
04 May 2021
Contributed by Lukas
Leigh Steinberg, NFL Agent and Chairman of Steinberg Sports, talks about the NFL Draft about how the business side of sports has evolved. Hosted on Ac...
Don't Fear Cryptocurrency Regulation: Wharton Professor Explains Why
29 Apr 2021
Contributed by Lukas
Brian Feinstein, Wharton Assistant Professor of Legal Studies & Business Ethics, discusses his recent New York Times op-ed on cryptocurrency regul...
Why There's More Interest than Inventory in the Current Real Estate Market
27 Apr 2021
Contributed by Lukas
M. Ryan Gorman, CEO of Coldwell Banker and Wharton undergraduate alumnus, talks to Dan Loney about the current state of the real estate market, the ou...
Understanding SPACS: Wharton Finance Professor Explains
22 Apr 2021
Contributed by Lukas
SPACs - special-purpose acquisition companies - are the latest rage in finance. They are firms designed to help another go public by going around the ...
Kara Swisher on the Impact of Algorithms & How They Should Be Regulated
20 Apr 2021
Contributed by Lukas
Kara Swisher, Host of "Sway" and "Pivot" podcasts, Contributing Opinion Writer for NYT, and Co-Founder of Recode, joins Dan Loney to talk about last w...
Debt & Older Americans: Why Is There an Increase in Financial Fragility?
15 Apr 2021
Contributed by Lukas
Older Americans are carrying more debt into retirement which is leading to problems with retirement savings. Olivia Mitchell, Wharton Finance Professo...
Robin Hood’s Wes Moore on Joining Forces to Close the Racial Wealth Gap
13 Apr 2021
Contributed by Lukas
Wes Moore, CEO of Robin Hood Foundation, spoke to Dan Loney about the racial wealth gap and its new NinetyToZero initiative. NinetyToZero includes a w...
No Zoom Fridays & Remote Work Policies to Improve Work Life Balance
08 Apr 2021
Contributed by Lukas
Iwan Barankay, Wharton Associate Professor of Management and Associate Professor of Business Economics and Public Policy, discusses Citigroup's rollou...
Obamacare Author Zeke Emanuel on What the Healthcare Industry Has Learned from Covid-19
01 Apr 2021
Contributed by Lukas
Zeke Emanuel, Member of Biden's Transition Covid-19 Advisory Board and Penn's Vice Provost of Global Initiative, talks to Dan Loney about the impact o...
Celebrity Chef/restaurateur Marcus Samuelsson on Rooting for Restaurants' Survival
30 Mar 2021
Contributed by Lukas
Celebrity Chef & Restauranteur Marcus Samuelsson talks to Dan Loney about the unimaginable toll the pandemic has taken on the restaurant industry ...
Should You Pay Down Your Mortgage Early?
25 Mar 2021
Contributed by Lukas
Wharton Finance Professor Michael Roberts talks with Dan Loney about why not paying down your mortgage early and instead, investing that money in risk...
How Do We Encourage More Women in STEM?
23 Mar 2021
Contributed by Lukas
Amy Shira Teitel, Space Historian and author of Fighting for Space: Two Pilots and Their Historic Battle for Female Space Flight, spoke with Dan Loney...
Want a COVID Vaccine? Here's How FindAShot.org Can Help
18 Mar 2021
Contributed by Lukas
Finding COVID-19 vaccine appointments can be a challenging feat, and as more COVID-19 vaccines become available, more people will need to find pharmac...
Grammy Winner Grace Potter on Navigating the Music Industry
16 Mar 2021
Contributed by Lukas
Singer-songwriter Grace Potter sits down with Dan Loney to discuss The Grammy's and her 2021 nominations, as well as navigating the music business ove...
Trust, Communication Key to Increasing LTC Workers Vaccine Uptake
11 Mar 2021
Contributed by Lukas
How do you ensure that people - or specifically those who work in healthcare and long term care facilities - take the COVID vaccines? Wharton Professo...
Breaking Down the Barriers for Women in Pro Sports
09 Mar 2021
Contributed by Lukas
Hilary Knight, USA Women's Hockey Player, 2018 Gold Medalist, Founder of the Professional Women's Hockey Players Association, talks to Dan Loney about...
How Do We Encourage People to Take the Covid Vaccine?
04 Mar 2021
Contributed by Lukas
Katy Milkman, Senior Fellow at the Leonard Davis Institute for Health Economics and Professor of Operations, Information & Decisions at Wharton, t...
How Should Businesses Bring Employees Back to Work?
02 Mar 2021
Contributed by Lukas
Tom Frieden, former CDC director, former NYC health commissioner, and president and CEO of Resolve for Our Lives, talks about the vaccine effort, why ...
Diversity & Inclusion: How Are We Holding Companies Accountable?
25 Feb 2021
Contributed by Lukas
Wharton Assistant Professor of Management Stephanie Creary talks to Dan Loney about her research into how decisions around diversity and inclusion imp...
Why Investing in Black Businesses Can Support the Economy at Large
23 Feb 2021
Contributed by Lukas
Tarik Brooks, President of Combs Enterprises, talks about the importance of investing in Black business, and how Combs Enterprises teamed up with JP M...
COVID Vaccine Rollout: How Will We Reach Herd Immunity?
18 Feb 2021
Contributed by Lukas
Alison Buttenheim, the Silverstein Endowed Term Chair in Global Women's Health and Director of Engagement at the Leonard Davis Institute of Health Eco...
Billionaire Tom Steyer on Restoring America
16 Feb 2021
Contributed by Lukas
Tom Steyer, Billionaire investor, Philanthropist and 2020 Presidential Candidate talks to Dan Loney about the early weeks of the Biden administration ...
Can a Company's Purpose Influence Performance?
11 Feb 2021
Contributed by Lukas
The importance of purpose within a company and whether it links back to a company's performance in light of 2020's social justice movement is somethin...
Master P: We Can Overcome Injustice Through Economic Empowerment
09 Feb 2021
Contributed by Lukas
Rapper Percy "Master P" Miller, talks about his business interests and why America's Black community must focus on economic empowerment in order to ch...
What Exactly Do Executive Orders Do?
04 Feb 2021
Contributed by Lukas
Sarah Light, Associate Professor of Legal Studies & Business Ethics, talks to Dan Loney about the Biden administration's executive orders - specif...
Is Anger Over Stock Shorts Justified?
02 Feb 2021
Contributed by Lukas
Barry Ritholtz, CIO Ritholtz Wealth Management, joins Wharton Business Daily to talk about GameStop, stock shorts and why the anger over shorts is mis...
Overnight Sensation: How GameStop Became One of the Year's Hottest Stocks
28 Jan 2021
Contributed by Lukas
Sasha Indarte, Assistant Professor of Finance, talks to Wharton Business Daily's Dan Loney about GameStop's short squeeze, the risks involved, and the...
"Biggest Loser's" Bob Harper on Covid-era Home Workouts
26 Jan 2021
Contributed by Lukas
Host of The Biggest Loser Bob Harper talks about fitness, wellness and the new digital content he's working on for people trying to get in shape from ...
Biden & Economic Recovery: What's First on the Agenda
21 Jan 2021
Contributed by Lukas
Kent Smetters, Wharton Professor of Business Economics & Public Policy and Faculty Lead of the Penn Wharton Budget Model, joins Wharton Business D...
Tech Investor Guy Kawasaki on Vaccine Acceptance Americans to Get the COVID Vaccine?
19 Jan 2021
Contributed by Lukas
Guy Kawasaki talks about the strong anti-vaccination movement in the United States, and how to encourage people who are hesitant about vaccines to tak...
Was Amazon Within Its Rights When it Removed Parler?
14 Jan 2021
Contributed by Lukas
In light of Parler's antitrust lawsuit against Amazon, Herb Hovenkamp, Professor of Business Ethics & Legal Studies at the Wharton School and anti...
Ted Talker/author Simon Sinek on Why Optimism is Essential
12 Jan 2021
Contributed by Lukas
Simon Sinek, author and inspirational speaker, talks to Dan Loney about New Year's goals and visions, and why it's important to stay optimistic amidst...
Conflict in Iran: What Does it Mean for the U.S.?
07 Jan 2021
Contributed by Lukas
In this replay of our top podcast of 2020, Joseph Westphal, former U.S. Ambassador to Saudi Arabia and Inaugural Chang Sun Term Professor at Penn's La...
Will Diverse Board Requirements Make Companies Better?
22 Dec 2020
Contributed by Lukas
Katherine Klein, Wharton Professor of Management and Vice-Dean of the Wharton Social Impact Initiative, talks about NASDAQ's recent announcement requi...
America's Restaurants Are Suffering: Here's How to Save Them
17 Dec 2020
Contributed by Lukas
Andrew Zimmern, Founder & CEO of Passport Hospitality, returns to Wharton Business Daily to talk to Dan Loney about why he says the restaurant ind...
The Challenges in Distributing the COVID-19 Vaccine
15 Dec 2020
Contributed by Lukas
Gad Allon, Professor of Operations, Information & Decisions at the Wharton School, and Director of the Jerome Fisher Program in Management & T...
Does Diversity Branding Hurt Diversity?
10 Dec 2020
Contributed by Lukas
The advent and use of artificial intelligence is leading to deeper conversations about the influence this technology will have in the years ahead, par...
Is It a Mistake to Erase Student Debt?
08 Dec 2020
Contributed by Lukas
Wharton Assistant Professor of Finance Sylvain Catherine and Chicago Booth Assistant Professor of Finance Constantine Yannelis discuss their new resea...
The Challenge of Running "Pandemic Sports"
03 Dec 2020
Contributed by Lukas
Co-founder of Premier Lacrosse League Paul Rabil talks to Dan Loney about lacrosse growing into a national, professional sport - and what it's like ru...
The Business of Black Friday During a Pandemic
01 Dec 2020
Contributed by Lukas
As part of Wharton Business Daily's special, "The Business of Black Friday During a Pandemic," Wharton Professor of Marketing Barbara Kahn talks about...
Why 2021 Will Be 'Gangbusters'
24 Nov 2020
Contributed by Lukas
Wharton Professor of Finance Jeremy Siegel gives the lay of the land in terms of what he's seeing with Wall Street, the Dow nearing 30,000 and what th...
The State of the Investing Landscape
19 Nov 2020
Contributed by Lukas
Howard Marks, W'67, Co-Founder and Co-Chairman of Oaktree Capital Management, talks about the current investing landscape, market recoveries and how t...
Why Social Media Is Now an Integral Part of Our Elections
17 Nov 2020
Contributed by Lukas
Wharton Assistant Professor of Marketing Pinar Yildirim talks about how social media has become an integral part of our elections, how they are cracki...
Nobel Prize Winning Economist on COVID + Economic Recovery
11 Nov 2020
Contributed by Lukas
Paul Krugman talks to Dan Loney about his views on economic recovery, where we stand with the pandemic and how he feels about the future. Krugman is a...
Ant Group IPO: What Went Wrong
10 Nov 2020
Contributed by Lukas
David Hsu, Professor of Management at Wharton, talks about why Chinese regulators halted the Ant Group IPO and what might happen next. Hosted on Acas...
A World's Eye View on the 2020 Presidential Election
05 Nov 2020
Contributed by Lukas
Ian Bremmer, founder and president of Eurasia Group, talks to Wharton Business Daily host Dan Loney about the 2020 presidential election and the poten...
The Lifespan of a CEO
03 Nov 2020
Contributed by Lukas
Marius Guenzel, Assistant Professor of Finance at Wharton, talks about the lifespan of a CEO both on the job and in their overall life. He discusses h...
Decision 2020: Reaching Voters As We Close In on Election Day
29 Oct 2020
Contributed by Lukas
Michael Steele, former RNC Chairman and Senior Advisor to The Lincoln Project, talks about the final weeks of campaigning, why national polling cannot...
Coastal Communities & Climate Risk: A Big Financial Challenge
27 Oct 2020
Contributed by Lukas
Ben Keys, Assistant Professor of Real Estate at the Wharton School, talks about sea level rise, its impact on the housing market, and what the future ...
Luxury Retailer Rebecca Minkoff: Future Entrepreneurs Can Learn from the Pandemic
22 Oct 2020
Contributed by Lukas
Rebecca Minkoff, designer and founder of the luxury retail company that bears her name, and member of the Directors Council of Wharton's Baker Retaili...
How the Election is Impacting the News Media
20 Oct 2020
Contributed by Lukas
Major Garrett, Chief Washington Correspondent for CBS News, talks about how the election is impacting the news media, the landscape of news today and ...
Understanding the Economics of School Reopenings
15 Oct 2020
Contributed by Lukas
Efraim Berkovich, Director of Computational Dynamics with the Penn Wharton Budget Model, talks to Dan Loney about the Penn Wharton Budget Model's new ...
Leadership in a Pandemic
13 Oct 2020
Contributed by Lukas
John Mackey, Founder & CEO of Whole Foods, talks about how the company has fared during the pandemic, the kinds of leaders we need right now, and ...
Is At-Home Fitness Here to Stay?
08 Oct 2020
Contributed by Lukas
Fitness expert and founder of The Fitness App Jillian Michaels talks about her battle with COVID-19, how her businesses have been impacted by the pand...
Can People Change Their Minds About Political Candidates?
06 Oct 2020
Contributed by Lukas
There's a belief that 70% of people who will vote in the upcoming presidential election already know who they are going to vote for. How do you influe...