Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games

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Recorded05 Aug 2021

Publisherfeeds.acast.com ↗

Handlerec:10627943

Show notes

Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges brands - and athletes - faced this year specifically due to Covid. This interview originally aired as part of Wharton Business Daily's Olympics special. Hosted on Acast. See acast.com/privacy for more information.

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