Meet Patrick Givens. Patrick brings a "user-led, tech-enabled" approach to building transformative products, brands, and businesses for clients ranging from Fortune 500’s to new-to-world startups. For the past four years, he led VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division which he founded in 2016. There he spearheaded the extension of VaynerMedia’s pioneering social media and digital marketing into emerging channels such as Voice-first conversational A.I., connected retail and interactive packaging. He’s also had the opportunity to speak to audiences around the world about topics such as Conversational Marketing, Sonic Branding, and Ethical Innovation. For business inquiries, connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickgivens/ Chapters 00:00 Sabir welcomes Patrick Givens 16:31 Voice Commerce; It’s More Complicated Than You Think 19:42 How to Leverage Smart Voice Technology 22:55 Is Paid Voice Search Beneficial for your Business? 25:01 Optimize the Shopping Experience Using Voice Tech 27:47 Why Marketers Have the Wrong Approach to Voice Technology 37:59 Context is Everything for Voice Technology 34:00 Should You Invest Time and Effort into Voice Commerce? 39:14 The Complexities of Smart Voice Technology 42:41 Is Voice Tech the Future? 44:50 Industries that Will Benefit the Most from Voice Technology 46:23 The Ways You Can Use Voice Tech for Your Business 51:12 How Voice Tech Can Make Life Easier

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