Meet Habib Salo. Habib is the CEO of Young Nails Inc, manufacturer of professional nail care products. Habib joined the family business when it was still a local cosmetology supply company in 2001. With a unique background in music and science, Habib understands the importance of a fluid creative process and a strict organizational structure as key to a successful business in the beauty category. As CEO, his strategic vision has led the company to record growth transforming Young Nails into a major player within the US and international professional nail care industry. 303,000+ Subscribers on YouTube with 30 million views. Join us and learn how Habib scaled his family B2B business using social and digital media. Visit Sabir on the Web at GROWTHbySabir. Chapters 00:00 Sabir Welcomes Habib Salo 14:37 The Transition that Saved Young Nails 17:14 How Transformation Triggered Growth for Young Nails 20:46 The Content Posting Schedule of Young Nails 25:17 Why Likes and Views Aren’t Everything 29:46 The Importance of Persistence 31:11 Embracing Fear when Building Your Brand 34:52 The Importance of Content Marketing 37:37 How to Create Content Quickly and Easily 40:30 The Ultimate Creation Hack 42:31 How to Manage Large Volumes of Content 44:29 A Productivity Hack to Save You Hours Every Week 46:14 Platforms to Use When You’re Starting Out 49:39 The Importance of Experimentation 56:30 Why Content Marketing Isn’t Just About Selling

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