Meet Greg & Gabi. Gabi and Greg are the founders of Magic Spoon, a company recreating your favorite childhood breakfast cereals with more protein, fewer carbs, and zero sugar. Forbes called Magic Spoon "the future of cereal" and TIME Magazine named Magic Spoon in their Top 100 Inventions of 2019. Prior to Magic Spoon, Gabi and Greg founded Exo, a company pioneering sustainable cricket protein that was named in Fast Companies Most Innovative Companies in the World. Gabi and Greg both hold degrees from Brown University and have been included in Forbes 30 under 30 lists. Greg and Gabi share their journey. Watch the video interview and take notes. Chapters 00:00 Sabir Welcomes Magic Spoon 02:49 The Strange Idea that Helped the Founders of Magic Spoon 08:28 The Problems with Original Ideas 16:34 How Magic Spoon Was Founded 18:55 Ticking Boxes and Targeting All Consumers 23:40 Why Less is More with Product Ranges 25:35 What is Magic Spoon? 28:39 Names Don’t Really Matter 32:06 Why Magic Spoon Sells Direct to Consumers 40:36 The Magic Spoon Launch Plan 41:47 Using Third-Party Fulfillment as a Small Company 43:17 Find Your Superpower 45:47 Working with Influencers 53:31 How Magic Spoon Raised Capital 57:30 The $100,000 Question Watch all #ThisWeekWithSabir episodes.

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