Meet James Orsini. James is President of The Sasha Group a VaynerX company. Working alongside Gary Vaynerchuk, its CEO and serial entrepreneur, Orsini leads the group to help small businesses reach explosive growth potential. The Sasha Group provides educational, consulting, and marketing services for companies from $1 million to $200 million in revenue. Orsini held previous positions as Chief Operating Officer as well as Chief Integration Officer for VaynerMedia a digital agency with social at its core. Working alongside founder and CEO Gary Vaynerchuk James helped manage the agency for success. He was Chief Executive Officer and member of the Board of Directors of Sito Mobile Ltd., (NASDAQ: SITO) A proven leader and author of numerous business articles including Agency of the Future, Guided Exploration, and Let Leaders Lead and Practitioners Practice. Mr. Orsini has also penned white papers The Authentic Network, Reverse 360 Mentoring, Mastering Procurement, and Procurements Evolution for Today’s Marketing Service Companies. He has done numerous podcasts including Second in Command with Cameron Herold and Self-made man with Mike Dillard. James has more than 35 years of finance and operations experience across a broad range of marketing and communications disciplines. Follow James on Twitter @JimmyThePencil. Chapters 00:00 Sabir Welcomes James Orsini 02:28 Never Be Afraid to Fail 16:50 Taking a Holistic Approach to Business 31:21 The Challenges of Running Public Companies 36:37 The Early Days of VaynerMedia 39:25 The Lessons Behind Rapid Growth 41:55 Don’t be Afraid to Admit What You Don’t Know 43:54 The Mistakes Made by the Advertising Industry 44:55 How The Sasha Group Was Born 49:08 The Mentor Program 51:06 Habib and Young Nails 53:19 The Things That Won’t Change After the Pandemic 54:52 How the Pandemic Has Expanded the Talent Pool 56:37 The $100,000 Question 58:14 You Can’t Know Everything Need help growth hacking your business, reach out to Sabir at GROWTHbySabir. Watch all #ThisWeekWithSabir episodes on YouTube.

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