Meet Avinash Kaushik. Avinash helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He’s the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam’s Razor), and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0). * Visit Avinash on the Web at https://kaushik.net * Need help growth hacking your business, visit Sabir at https://growthbysabir.com * Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles Chapters 00:00 Sabir Welcomes Avinash Kaushik 12:48 Write to Teach 14:27 Think Book not Diary 16:29 Specificity is Important When Building a Brand 29:30 Product Analytics vs Web Analytics 30:21 Web Analytics vs Customer Analytics 31:31 Why Customer Analytics Are Important 36:35 Metrics vs KPIs 38:43 How Many KPIs Should You Have? 40:15 CPM is Useless, Stop Using It 41:28 What Are CPA and CAC? 42:45 One Efficiency Metric and One Effectiveness Metric 51:46 The Two Metrics that Matter 54:10 You Have More Homepages Than You Think 59:30 Stop Overvaluing Paid Media Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple of years, he has lead and contributed to the application of machine learning algorithms, both inside Google and for external developers. As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal, he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science. Avinash has received rave reviews for bringing his energetic, inspiring, and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit, and Healthcare Strategy Summit. He is on the Advisory Boards of the University of Toronto Rotman School of Management, the University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, the University of Virginia, UCLA, and the University of Utah. Avinash has received industry honors including the Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association. #ThisWeekWithSabir

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