Meet Bryan Mattimore. Bryan, Chief Idea Guy of Growth Engine, shares the unique ideation, research, and innovation processes his innovation agency has developed in the past twenty years to create over $3 Billion in new product successes. Chapters 00:00 Sabir Welcomes Bryan Mattimore 09:20 Ideation Insights for Entrepreneurs 13:44 Why Breakthrough Products are Hard to Research 16:15 Find a Problem and Solve It 17:08 Adapting Existing Technologies to Create New Businesses 31:40 How to Use “Dirty Prototypes” 38:03 Why Even Great Ideas Can Fail 39:13 The Importance of an Iterative Testing Process 44:45 Turning Problems Into Opportunities 46:43 The Problems with Naming 47:55 Involving Cross-Functional Teams 49:16 Passive vs Active Personalities in Groups 54:57 Leveraging Failure in the Ideation Process 57:10 What Can You Do To Put Yourself Out of Business? 59:45 Bryan Mattimore’s $100,000 Insight Watch all episodes of #ThisWeekWithSabir here https://growthbysabir.com/#articles

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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