This episode is packed with practical advice on building a well-balanced fashion range, identifying trends, and making informed decisions that resonate with customers. On the "Thrive in Fashion" podcast this week , host Elisabeth Mac Hale delves into the process of range planning and developing seasonal collections. Elisabeth shares valuable insights on how to keep the customer front and center throughout every stage of fashion buying and product development.Elisabeth emphasizes the importance of understanding your customer, conducting thorough market research, and creating mood boards to visualize trends and ideas. She also discusses the critical role of financial planning, supplier collaboration, and effective communication in ensuring a successful product launch.Whether you're an aspiring fashion buyer, a boutique owner, or simply passionate about fashion, this episode offers a comprehensive guide to mastering the art of range planning.If you would like to learn more about how to develop products from Concept to Customer check out the link below⁠Thrive in Fashion Buying & Merchandising Course

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