Chapter 1: What is the main topic discussed in this episode?
content in and of itself is social. It is a point of connection.
Chapter 2: What insights does Evan Spiegel share about Gen Z's needs?
It's funny. I think back to the early days of Snapchat. Nobody thought Snapchat could work. I mean, our early investors we went to talk to were like, yeah, good luck. Try competing with Facebook. They've got it locked down.
Chapter 3: How is AI transforming the experiences of Gen Alpha?
Your wife, Miranda, is so involved in fashion. You kind of like learn this new vantage point through her.
You know, I wear the same thing every day. I hadn't noticed. Our first date, which was to a yoga class. Now we're really going down memory lane here.
Wait, that's so brave. Were you even flexible?
It was wild. I called my sister and I was like, what do I do?
It's like not just like the sex talk. It's like the tech talk too. Oh, shoot. That was good. Was it? Did I eat? Yeah, you ate with that. You ate with that.
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Chapter 4: What are Evan's thoughts on the future of augmented reality?
I'm Cherie. I'm Jean.
I'm Evan. And we're the Tiger Sisters.
Chapter 5: How does Evan Spiegel define creativity in his life?
We are your Wall Street and Silicon Valley big sisters.
And we're a top 10 business podcast bringing late night sister talk meets boardroom strategy.
So we are here today with Evan Spiegel, the CEO and co-founder of Snapchat. Snap has shaped how people communicate around the world. Snap has 1 billion monthly active users, and AR lenses in the Snapchat camera, which I helped develop with Evan, aka filters, while I was at Snap, is used more than 9 billion times a day.
Evan famously turned down a $3 billion offer from Mark Zuckerberg when Evan was just 23 years old because he believed so deeply in the vision and future of Snapchat. There are many podcasts out there of Evan sharing Snap's origin story and his philosophy for scaling to a multi-billion dollar business. Those topics dive into the past. We are here today to discuss the future. Is Gen Z cooked?
Evan Spiegel, welcome to the Tiger Sisters podcast.
Thanks so much for having me. I've really been looking forward to this. Lots to cover.
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Chapter 6: What dating advice does Evan offer for navigating relationships?
I'm excited. Okay, so the first topic that we really want to talk about is Gen Z. Because I feel like when I was working here at Snap With You, we were obsessed with Gen Z, right? We were obsessed with understanding them, empathizing with them, and building the best possible product for them. So I think let's start with just a really open-ended question. What do you think about Gen Z?
Well, I think, first of all, young people in general have always been most receptive to Snapchat as a new technology. Young people are open to learning about new things. They're naturally curious. And so starting Snapchat out of school, of course, we kicked off the growth of Snapchat with our friends who just started using it to communicate. We all were using it to communicate with one another.
And then over time, obviously, it grew across the world, across the nation, as now reaches nearly a billion monthly active users, as you mentioned. I think for us, so much of what we do here at Snap is actually not oriented around a specific generation or a demographic.
It's more about inventing fundamentally new technology that empowers people to express themselves or live in the moment or use a new augmented reality tool or lens. But we find that new technology is just most readily adopted by young people in general. I think as I look at Gen Z specifically, and we've got a Gen Zer at home, Flynn is 15. I think it's a generation of realists.
Chapter 7: Why does Evan believe America should adopt a long-term vision?
I think they've grown up in a really challenging environment. And you contrast that with millennials or my generation, where growing up in the 90s, I think it was a very optimistic, peaceful period of time. There was a huge amount of economic growth and opportunity. And then obviously, millennials hit a bunch of speed bumps along the way with 9-11 or the financial crisis, the pandemic.
that means that millennials went from sort of this optimistic and peaceful frame to hitting these speed bumps, right? And I think millennials still retain that optimism, but it's been shaped by reality. I think Gen Z grew up in that reality. And that's a very different, uh,
especially when you look at how Gen Z is positioned relative to boomers and the environment that they grew up in, where education was actually affordable, where you could afford to buy a home, where job prospects weren't necessarily shaped by AI as they are today.
And so what I see when I talk to Gen Z or Flynn's friends, for example, is just a realistic perspective that they've got to do the best they can with a really complicated world today.
Yeah. Does that resonate with you? Cherie is on the opposite end of the spectrum of Gen Z.
Yeah. Well, now that I'm kind of thinking about it, because Flynn is 15 and I'm 30, I'm like, can I even claim Gen Z at this point?
She's Zillennial. The cusp.
Yeah, I think I'm trying to claim Gen Z because I am on the cusp. I'm Zillennial. So squarely like 1995, baby. And so I'm like, I get the best of both worlds. So I totally hear you. I think from the millennial side, I was just like, yeah, I was there when MySpace was a huge thing. And here on
the Gen Z side, I totally understand the new ways of internet adoption and being more fluid in how social media works.
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Chapter 8: What challenges does Snapchat face in the current market?
Does it feel that way to you? Or how do we break through and either speak to the youngest generation, Gen Alpha, and or create products for them? Or is it very similar to creating products for millennials?
is Gen Alpha old enough to make content? What's Gen Alpha?
Yeah, they're 13 now.
Oh my goodness.
Like skibbity toilet riz. Like you've heard that. I'm like, what is that? You know, I need someone to. Definitely heard that. I need someone to, you know, define that for me and also translate.
Well, it's interesting you mention that, because I do think at its heart, at its core, content is social in nature. Whether it's older generations who grew up with television shows and talking about those shows together, or now on the internet, I think different generations or friend groups are finding different pieces of content and sharing that content.
And it can go viral socially in different ways. But I think what really you're pointing out is that content in and of itself is social. It is a point of connection. And so I do think that's going to differ based on friend group or based on generation in some ways, because, you know, when you're growing up, a lot of your friends are also, you know, from school and they're similar ages to you.
And so I do think we end up generationally being attracted to different types of content or different sorts of memes. But again, I think the cross-cutting undercurrent through all these generations is that desire for human connection and content is part of how we relate to one another.
One thing when I think about Gen Alpha that's different is that similar to the way that we were the first generation to grow up with the internet, they're the first generation to grow up in an AI native world. So how do you think that affects or changes Gen Alpha?
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