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Tiger Sisters

Stop Feeling Guilty About Wanting Money | Vivian Tu (Your Rich BFF)

04 May 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

0.031 - 25.009 Cherie Brooke Luo

when life gives you lemons make lemonade no when life gives you lemons make sure you have sugar and water and a spoon available i feel like if the market is down like we need to text each other and be like it's okay yeah a financial group chat be like now is the time to buy or actually think about buying rather than like freaking out i feel like guys probably have some sort of group chat that like are like bye bye bye yeah it's called reddit she take my money when i'm in

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24.989 - 37.091 Vivian Tu

Like literally, when women are seen as gold diggers, going after economic stability, after a man who has money, whatever, we don't call the men potty diggers or looks diggers.

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Chapter 2: How can you build wealth during a recession?

37.271 - 41.94 Vivian Tu

We don't call them those things. Let's be real. Every decision you make in life is a transaction.

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Chapter 3: What is the true definition of a recession?

42.16 - 54.497 Vivian Tu

Are you okay with the one that you're making? We need to unbrainwash our gender, generally speaking, and say, everything that you want, you can have. I'm Sheree. I'm Jean.

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Chapter 4: How can you recession-proof your career?

55.058 - 58.162 Vivian Tu

I'm Vivian. And we're the Tiger Sisters.

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58.643 - 61.327 Jean Luo

We are your Wall Street and Silicon Valley big sisters.

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Chapter 5: How can women un-brainwash themselves about wanting money?

61.767 - 79.449 Cherie Brooke Luo

And we're a top 10 business podcast bringing late night sister talk meets boardroom strategy. Hi, Tiger fam. We have such a special episode today. We're sitting next to someone who's basically the internet's BFF. That's right. It's Vivian Tu, also known as your rich BFF.

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79.469 - 89.1 Jean Luo

Vivian started her career on Wall Street, moved into media at BuzzFeed, and somehow combined the two of them to create one of the most influential financial platforms on the internet today.

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89.08 - 103.37 Cherie Brooke Luo

Today, we're talking about how Vivian built your rich BFF into a financial media platform and the early lessons that helped her turn her financial education into a massive business. Welcome, Vivian, to Tiger Sisters Podcast.

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Chapter 6: Why is it important for women to celebrate each other's successes?

103.47 - 124.821 Cherie Brooke Luo

Thank you so much for having me. Okay, Vivian, we're excited to get super tactical with all the insights from the rich BFF world. So we've seen you say that in your adult lifetime, you'll probably see five to seven major downturns and that these moments are actually huge opportunities to build wealth, which is why rich people love them. Are we in a recession now?

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125.162 - 127.525 Cherie Brooke Luo

And how do we build wealth during a recession?

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Chapter 7: What are smart strategies for navigating expensive life moments?

127.64 - 153.071 Vivian Tu

Yeah, so I think we have to think about what people who have money and don't have money are actually doing during these economic downturns. I don't know if you remember, but roughly March of 2020, we saw the stock market go... And everybody... it was selling, it was like trying to catch a falling knife. And it was very scary for so many people.

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153.491 - 175.981 Vivian Tu

People saw their retirement accounts have, people saw the savings that they had planned for their kid to go to college have, like people were freaking out. But if you had money, rich people thought, hmm, this might be a really good time to scoop up investments that haven't seen these prices in years and years and years. So they bought.

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Chapter 8: What is the 'FU number' and how can you calculate it?

176.021 - 196.572 Vivian Tu

They bought probably on the way down. They kept going down. They kept buying. They kept buying. They kept buying. And then it started to go up. And they bought two. And they bought again. And they bought and bought and bought. And by August... Not that much longer, actually. We saw the market essentially rebound.

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197.333 - 226.513 Vivian Tu

And since then, we've actually seen, for the past couple of years, the S&P 500 has been one of the most insane returning indices. It's returned roughly 25% a year. And that is unheard of. I mean, that is rivaling the returns of some private investments. So I think when we talk about when life gives you lemons, make lemonade.

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227.54 - 252.046 Vivian Tu

No, when life gives you lemons, make sure you have sugar and water and a spoon available. And so for everybody listening, when you're thinking about taking advantage of any sort of economic downturn, it's about having capital to deploy. It's about making sure the rest of your financial picture is already in a safe, holistic place. So your needs are being met. There's food on the table.

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252.387 - 270.643 Vivian Tu

You're not that worried about whether you're going to be able to keep your house or keep your rent, whatever. But it's also about making sure that you're being smart with that allocation. You know what else is going to go down when there's economic downturns? It's also a really good time to buy designer goods on the secondary market.

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272.065 - 289.514 Vivian Tu

But are those necessarily going to rebound the same way that the S&P 500 will? I don't know. It's also a really good time to take advantage of travel deals. Are those going to provide you as much value as an investment? I don't know. That is up for you to decide.

290.075 - 312.921 Vivian Tu

But being prepared for these moments and being mindful of what your spending and investing looks like during these especially incredibly important, it's usually five to eight actually, five to eight economic downturns you'll see throughout your life. could be the difference between whether or not you're okay or very comfortable.

313.682 - 332.927 Vivian Tu

As for the technical definition, for it to be a true recession, you have to see two quarters of down GDP growth. We're actually not technically in a recession, but it does feel like a vibe session. And it's felt like a vibe session for quite some time because it has been a K-shaped economy.

333.532 - 352.03 Vivian Tu

while the people who have money like we talked about just now have continued to get richer and richer and richer the rest of us regular people have really felt a squeeze on our wallets at the grocery store at the gas pump in our rent in everything that we need to spend on and so even though it may not be a technical

352.263 - 376.785 Vivian Tu

recession a technical economic downturn sure does feel like it for so many people yeah so is now one of those good times to basically be ready and invest here's the thing it's never about trying to call the bottom it's about making those healthy choices throughout your life so it is impossible for us to know whether we're at the bottom or if we're at the top

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