In this episode , Coach Justina Ercole shares her unique journey from a musical theater professional to a certified strength coach and YouTube content creator. She discusses the evolution of her fitness career, the importance of in-person coaching, and how she effectively uses YouTube as a marketing tool. Justina emphasizes the significance of authenticity in building trust with her audience and the skills she developed along the way that contribute to her success on the platform.Abou Justina:Justina is a certified strength coach based out in NYC whose goal is to help people get stronger and smarter through functional movement. After performing in professional touring and regional theaters for 10 years, she began coaching full time in both personal training and group fitness settings. As a lover of movement, Justina enjoys helping her clients explore different modalities and the joy of training to support their long term health.YouTube:https://www.youtube.com/@JustinaErcoleWebsite:https://www.justinaercole.com/Instagram: https://www.instagram.com/justinaercoleWhere to find me or work with me:Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/scheduleEpisodes drop once a week.

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