In this episode of The Marketing Clubhouse, we’re joined by Raghad Y., Senior Marketing Strategist with experience spanning tech, tourism, and global digital campaigns across Australia and New Zealand.From rising through the ranks locally to leading global strategy at Accedo.tv, Raghad shares what it really takes to scale marketing beyond one market. We unpack the mindset shifts required when moving from execution to strategy, how to balance brand and performance in KPI-heavy environments, and why understanding your audience deeply matters more than ever.This is a practical, career-shaping conversation for marketers looking to step up, think bigger, and operate at a more strategic level.What we cover in this episodeThe mindset shifts needed to move from local campaigns to global strategyHow to balance brand-building with performance-driven KPIsKey differences between marketing in tech vs tourism industriesAdapting strategy in response to algorithm, privacy, and platform changesUsing customer insight and data to guide creative decisions from the startTools and workflows that keep global marketing teams alignedAdvice for mid-career marketers looking to move into strategy rolesTrends worth paying attention to before they become overhypedYou should listen if you’re a mid-career marketer ready to step into strategy, you’re balancing brand and performance in a fast-moving digital environment, or you’re managing campaigns across markets and trying to stay aligned.This episode will help you zoom out, think more strategically, and build the skills needed to operate at a global level.Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nzFollow us on Instagram: @themarketingclub_aunzFind your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related