In this episode of To The Point Home Services Podcast, hosts Chris and Chad sit down with Yossi Wachtel, Founder & President of Monkey Wrench to explore his inspiring entrepreneurial journey. From scaling a one-truck plumbing company to a $25M+ home services powerhouse in Southern California, Yossi gets real about navigating tough markets, leadership through crisis, personal branding, and building a customer-obsessed culture.Whether you're running a service business, managing a team, or trying to create value in a noisy market, this one’s packed with insights you won’t want to miss!🧠 Key TakeawaysHow Yossi scaled Monkey Wrench to $25M in revenue in one of the most competitive home service markets.The importance of mission-driven leadership and a customer-centric mindset.Behind-the-scenes of how the Palisades fire impacted his business and how he led through adversity.Using personal brand (especially on LinkedIn) to connect with customers and elevate trust.Creating training systems and internal bootcamps that reinforce service excellence.Why simplifying the customer experience—even something as small as a voice prompt—can boost conversions.Marketing strategies that actually leverage your existing customer base.The power of empathy, handwritten letters, and going above & beyond in a service-based industry.⏱️ Timecodes00:00 – Intro + wild flight story04:00 – Meet Yossi: Founder of Monkey Wrench07:00 – Dad jokes & Cuban elevator story10:00 – Palisades Fire: Business impact & leadership through crisis18:00 – Revenue talk: $25M company in 202421:00 – Competing in SoCal: mindset vs market23:00 – Service over new construction26:00 – Memberships & marketing to your current base31:00 – The power of personal branding on LinkedIn36:00 – Making it EASY to do business with you42:00 – Training, roleplay, and elevating installers44:00 – Marketing like a funnel & cross-promotion strategy47:00 – Final thoughts & gratitude🔗 Resources & MentionsMonkey Wrench Plumbing, Heating, Air & Electric - https://www.monkeywrenchplumbers.com/Connect with Yossi on LinkedIn - https://www.linkedin.com/in/yossi-wachtel-70a81412/Nexstar Network - https://www.nexstarnetwork.com/📣 Enjoyed this episode?👉 Don’t forget to like, comment, and subscribe for more episodes that get straight To The Point. 💬 Drop your favorite takeaway in the comments—or share your best dad joke! 📲 Follow us on your favorite podcast app & never miss an episode.#ToThePointPodcast #HomeServices #HVAC #Plumbing #Leadership #Entrepreneurship #Marketing #CustomerExperience

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